Photo Credit: IvanWalsh.com
Managing your personal social media accounts like Facebook, Twitter or LinkedIn can give you the impression that handling it is an easy task. But when you take social media to business it’s a whole different story. Working with social media when focusing on business requires you to juggle many different social media accounts at once, making it a bit over whelming. Fortunately, there are tools out there that allow you to manage your business’ assorted social media accounts from a single dashboard. Here are a few that can make managing your social media updates a breeze.
HootSuite
The tool of choice for many social media professionals and small businesses is HootSuite. It can manage your posting for Facebook, Twitter and LinkedIn all at once. You can set up your posts a week or even a month ahead of time. It offers a free, pro or enterprise options and you can also add it to your WordPress blog for more advanced social analytics.
Sprout Social
Sprout Social’s advantage over other social media management tools lies in its user interface and in its detailed but easy to understand reports. With this dashboard you can check demographics, track relevant keywords, and even monitor competitor activity. It’s much more advanced than other options and supports Twitter, Facebook, LinkedIn, Yelp and Foursquare. You can try it out for free but eventually do have to pay a small fee to use it as a business tool.
Argyle Social
If you’re looking for a dashboard that specifically answers the social media ROI (return on investment) question then Argyle Social may be the dashboard for your business. This dashboard is all about analytics. Companies that are more advanced in social mediausually use this dashboard because it’s great for businesses that have strong social media presence and are very active on all accounts. By attaching actual dollar amounts to your posts using their top-secret algorithm, you’re able to see exactly what your posts are doing for your brand’s bottom line. This dashboard doesn’t come cheap, so do your research and find out if this is the best fit for your company.
Seesmic
Seesmic is very similar to HootSuite, but there are some differences. Seesmic includes Klout scores in their Twitter results as well as Chatter social media account option, which indicate that they target a user who is business-focused. HootSuite places your options panel down on the left side while Seesmic tucks it up into the right corner. This dashboard is free tool that allows you to schedule social shares, has alert settings and real-time updates and gives you a view of all the different posts as if it were a conversation. It works with Twitter, Facebook, LinkedIn and Foursquare.
Pingraphy
One of the newest dashboards is Pingraphy. It does for Pinterest what the other dashboards above do for all your other social media accounts. You can schedule pins ahead of time as well as manage your feedback and track your repins.
These are some great social media dashboard tools that will allow you to navigate the social media world like a pro, while ensuring you are able to stay focused on your main job: running a successful business.
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Photo Credit: IvanWalsh.com