What are your Klout perks?
In my last post, we discussed the power that social media has to influence masses of people through the Internet. We introduced a revolutionary social media tool that has been sweeping through the social media elite and has been keeping score of all that use it. As we discussed, Klout is an online tool that tracks your social media footprint to help measure the amount of influence you have over your desired demographics. If you read our first post on this topic, you know what a Klout score is and why you need it, but do you really understand how you can use Klout as a tool for business? We have compiled a list of 4 innovative ways to use Klout as an unparalleled tool for business and brand growth.
Blogger Outreach:
Klout has a unique feature that allows users to browse among the highest influencers within a specific genre or industry topic. This takes much of the guess work out of finding effective writers and decision makers that could positively convey your business’ or brand’s message. These Klout scores are such an effective way of gauging online influence that monitoring sites like Simply Measured and BlogDash integrate them into their sites as an important factor for measuring success and organizing influencer interests.
Product Reviews:
Let’s pretend that you are a running shoe company and you are planning to release a new trail running shoe to the public in a few months. Klout will allow you to find the most influential running bloggers and/or online decision makers to reach out to. Once you have found the running or trail running writers with the highest Klout score, you can then send them your new trail running shoe and ask for a review that will be shared with all of their followers. In this capacity, Klout allows the process of viral marketing to get a little kick start.
Klout Perks:
According to the Klout website,” Klout perks are rewards given to you from brands in recognition of your influence.” These perks are not in exchange for a service or review, but rather are a good faith gesture to show your influencers that you appreciate the positive impact they are having on your online reputation. Showing appreciation will keep these influencers thinking and saying positive things about your business or brand. Companies like Chevy, Disney, American Express and Windows are all well-known Klout perks users.
Internal Rewards Program:
Many organizations have created a rewards program for registered users that are highly influential within their industry and for their business. A great example of this is the Palms Hotel in Las Vegas. This hotel created a special program for users that would allow for room upgrades, food upgrades etc. for high scoring influencers, much like the treatment that is shown to high rollers. Creating a program like this could continuously reward followers and keep them saying positive things about your brand or company.
These four ideas are only a handful of the endless opportunities Klout can present for your business. If you or anyone you know are looking to expand your online influence and further your social media reach, we encourage you to contact us today. We are ready to spread the good news about you!
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Photo Credit: DarrinRMcClure