We’ve discussed search engine optimization (SEO) before, but it’s important enough for small business owners trying to raise their website’s visibility that it’s worth bringing up again. Stefanie did a great job of explaining what SEO is and why you should care a couple of months ago; how can you use SEO to make your company’s blog even stronger?
10 Blogging Commandments
Pushing Social recently posted an article about 10 Blogging Commandments. My favorites share valuable SEO tips:
#2: Thou Shalt Publish Once a Week
#4: Thou Shalt Track Everything
#7 Thou Shalt Look Great
#9: Thou Shalt Love SEO
#10: Thou Shalt Remember That Your Blog is A Marketing Tool Only
Okay, some of them might be a stretch, but bear with me here.
Thou Shalt Publish Once a Week
As we’ve shared in previous posts about SEO tips, “blogging consistently, even down to the same day of the week and time of day, can help tremendously with search engine rankings.” For SEO there’s no such thing as ‘too much’ blogging. At Three Girls we post 6 days a week, always at 10am. The more frequently and consistently you post, the better.
Thou Shalt Track Everything
Have you installed Google Analytics on your site yet? If you haven’t, do it right away! Google Analytics is easy to set-up and allows you to see who is visiting your site, which pages they’re looking at, how long they’re there, where they come from and much, much more. This is extremely helpful for your business, plus it’s free, so you have no excuse not be tracking your analytics.
Thou Shalt Look Great
Okay, as SEO tips go, this one is a bit of a stretch, but here’s how I’m making the connection: if your website design doesn’t look clean and professional, other bloggers are less likely to link to your site. And incoming links are incredibly important for your blog’s SEO. This can also speak to including an image with a caption in every blog post, which is also incredibly important for SEO.
Thou Shalt Love SEO
A lot of business owners are intimidated by SEO, even though it’s vital to at least have a basic understanding. Don’t be scared! Instead, look for SEO tips online and integrate what you can into your blog.
Thou Shalt Remember That Your Blog is A Marketing Tool Only
As with social media, your blog should just be a part of your marketing strategy. There are other ways to increase your blog’s SEO, such as securing media coverage online, so make sure your blog is simply a component of your overall plan.
Do you want help making your blog’s SEO even stronger? Contact Three Girls right away! Our team of publicists is well-versed in writing with SEO in mind and can keep you on track with consistent, weekly, SEO maximized posts. Also, Three Girls’ CEO, Erika Taylor Montgomery, is a popular public speaker and does talks on the topic of Blogging for SEO – How to Maximize Your Website Traffic. If you’d like her to come and speak to a group you’re a part of, contact us today!
Special Offer: Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Photo Credit: Emily Sidley