What will you do with daylight savings’ extra hour of sunlight?
While we lost an hour of sleep over the weekend due to the daylight savings time change, we gain something just as important for small business owners and entrepreneurs: an extra hour during the business day. How can you take advantage of this situation? Check out these things you can do thanks to the extra daylight savings hour.
Work on your business’ social media pages. We all know the importance of keeping up with social media, but sometimes, as important as social media may be, other more pressing issues send it to the back burner. Thank you daylight savings time! Now you can take just one hour a week to write and schedule all your social media updates for the week and use a system like HootSuite to schedule them out in advance.
Update your LinkedIn Company Page. If you don’t have time to devote on a weekly basis, this is a great choice. Updating your business’ LinkedIn Company Page can lead to new clients. It can cut down the search for new employees because they are able to take a look at your business and come to you. Posting does not have to be as vigorous as other social media sites, sharing a few times a week can suffice depending on your time availability.
Catch up on emails. When was the last time you had “0 unread” emails? A lot of the time we tend to pay attention to the most important emails due to time restrictions, but ignoring the others can get dangerous. It’s easy to let an email fall through the cracks. Take the extra time to take control over your inbox and see how less stressful the rest of your day can get.
Look up your competitors. Become your own private investigator. It’s as easy as doing a Google search on the competition. What are they doing that seems to be working? Is it something that you can implement into your marketing strategy?
Organize your work life. From a clutter-free desk to a neat computer desktop, everyone can benefit from a fresh working area. It can make you more productive and reduce the number of distractions in a day.
What will you do with daylight savings’ extra hour of sunlight?
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Image Credit: iLekseev