When she isn’t shaking off the haters and players, Taylor Swift is busy being a social media marketing guru. From hashtags to celebratory videos, Taylor continues to fuel her successful career by marketing through social media. Give your marketing plan for your small business a boost with these tips from Taylor Swift and how she used top social media sites to become an icon!
- Have Fun: When developing content to post online, be sure to keep it personable and light-hearted. Fun content is more likely to be shared among users online and can help increase the chance of new customers discovering your small businesses’ products or services.
- Be Transparent: With her latest album debut, 1989, Taylor broke sales records that haven’t been touched by another music artist since 2002. Instead of taking it in stride or boasting, Swift responded to her success by sharing a 2002 school photo on Instagram with her fans. Whether it’s sharing family photos or your dinner du jour, being transparent can help build long-lasting relationships with your customers and target audience.
- Invite Friends: Outside of making music, Taylor stays busy having fun with her closest friends and fellow musicians. If your small business offers a shareable product or service, consider inviting friends to participate and share their experiences through photos or videos on top social media sites.
Whether or not you enjoy music from Taylor Swift, her ability to have authentic fun conveyed through some of the top social media sites has propelled her career from a country crooner into pop diva. How does your small business use social media marketing to boost business? Let us know in the comments!
Photo Credit: Instagram
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