Writing relevant and timely social media posts is essential for having a rich and lively business page. When customers and fans see an update that they like and have an opinion about, they are more likely to comment and share. One way to stay current on trends is to create an editorial calendar. If you’re not sure what an editorial calendar is or what you should include, here is everything you need to know.
What is an Editorial Calendar?
On social media, an editorial calendar is used by bloggers and social media managers to create a plan for their posts and updates. These calendars include notable events of the upcoming weeks and months that they want to include. Creating an editorial calendar is a great way stay organized and help you to not forget an important date.
What Should You Include?
- Weekly Trends
Participating in weekly trends on social media has become one of the most effective ways to connect with your audience. Some of the most popular trends are #ManicMonday, #ThrowBackThursday and #SelfieSunday. Make a note in your calendar to include a picture of a crazy Monday morning or an image of what your business looked like a few years ago for #ThrowBackThursday. Forgetting about #SelfieSunday doesn’t do you any good when you remember on Monday. Writing it in your calendar can help you stay on top of trends.
- Holiday Information
For even the busiest small business owners, it can be difficult to forget about major holidays like Thanksgiving and Christmas. These celebrations are easy to remember to schedule a festive post to your customers, but what about the more subtle holidays? For a current and interesting social media page, try writing about odd or interesting events that could be fun to share. For example, today, July 17 is “Peach Ice Cream Day.” Make a special post to inform your readers about the delicious day and ask them to share pictures of them getting a scoop of the treat. They will appreciate the post and have fun sharing a picture celebrating the delicious day. Use sites like Days of the Year to help you keep track of each and every unique day.
- Business News
Have you ever been so busy at work preparing for an event or product launch that you forgot to tell people about it? Don’t make this mistake again! Making a note in your calendar to schedule updates and product information will help keep your audience aware of any news they may want to know. If they can’t wait for a new product or event, they will share, like and comment on your post. Writing updates is important to both the small business owner and the customer.
How do you keep track of everything you need to post on social media? If you find yourself missing and forgetting important days, create an editorial calendar to help you stay organized. Include weekly trends, holiday information and business news on your calendar to stay on top of fun and important posts for audience interaction. What else do you like to post on social media?
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