Don’t miss these must-know blogging tips!
Are you blogging for your business? Do you want to know how to write a blog post that generates click throughs, engagement and sharing via social media channels? As research shows, posts featuring lists are a great way to do it!
There are all sorts of reasons why, including the fact that the brain loves specifics, and a headline that tells the reader how many points there are lets him or her know exactly what to expect. Users also respond to a numbered list more than any other type of headline; the longer the better and for some reason odd numbers perform better than even numbers. In fact, a BuzzFeed study showed that 25 was the best number to use for your list when blogging.
Blogging Tips: How to Create a Shareable Post
How do you create blog posts that are more likely to be shared? The infographic below from Siege Media details specifics, but here are a few key takeaways:
- Include a keyword in the title
- Use a keyword in the URL
- Opt for an odd number (odd numbers generate 20% more clicks than even)
- Follow through on what you promise in the headline (consumers are 23% less likely to engage with a brand after reading disappointing content)
- Make your blogging text concise, scannable and objective (this can improve readability by 124%)
- Use high quality images (they get 121% more shares)
- Choose a photo that’s reddish-orange in color
- Size your picture to be 735 pixels wide
- Add text to your image (Canva is a great way to do this)
- Ask those mentioned in your post to share it (reaching out to at least 3-5 people can increase traffic times 3)
- Ask those who have shared your previous posts to share it
Does anything in the blogging infographic below surprise you? Let me know in the comments!
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