Email marketing has been established as a useful content marketing strategy. But when it comes to your brand’s emails, are you doing it right? This helpful infographic from PureB2B shares 15 unwritten rules you need to make sure you’re following. They include:

  • Set campaign objectives
  • Conduct A/B testing
  • Improve the look and design
  • Allow recipients to respond to a real person
  • Get rid of spam triggers

Scroll down for the full list as well as helpful explanations of each rule!

 

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