Two Minute Marketing Tips: Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan

With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. 

In this  episode of Two Minute Marketing Tips, I’ll cover crisis communications plans and the importance of them for your business. I cover:

• What is a crisis communication plan
• The importance of a crisis communication plan
• Failures of Cinnamon Toast Crunch’s communications

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

• How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts

• 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts

• How To Take Facebook Ads To The Next Level: Listen on SoundCloud,  Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

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