by Erika Montgomery | Oct 19, 2021 | Marketing
The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business....
by Erika Montgomery | Oct 16, 2021 | Marketing
Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight...
by Erika Montgomery | Oct 12, 2021 | Marketing
It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? In this episode of Two Minute Marketing Tips, we discuss we discuss why it’s important to say thank you when it comes to public...
by Erika Montgomery | Sep 28, 2021 | Marketing
The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As...
by Erika Montgomery | Jul 6, 2021 | Marketing
From Monday Motivation to Friday Fun Day, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive new traffic to your site, build brand awareness and gain followers. There are many ways to connect with your...