How do you make sure you’re consistently sharing new content that’s on message for your brand? It can be easy to get overwhelmed! In this week’s video, CEO Erika Taylor Montgomery explains the importance of using an editorial calendar to organize and plan your content.
Your consumers are looking for more than just a sales pitch! In this week’s video, CEO Erika Taylor Montgomery explains the importance of not sounding too much like an ad in your digital marketing content.
A version of this post originally ran in May, 2018. Are you looking for exposure for you and your business? You may want to consider going after podcast or online radio show interviews. These are often-overlooked avenues to gain publicity and name recognition, in addition to getting your story out there to your target audience. […]
As the New Year is upon us, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy […]
What are the core values of your business? Is your brand consistently portraying a cohesive identity? In this week’s video, CEO Erika Taylor Montgomery explains the importance of establishing a consistent brand identity that reflects your company accurately – no matter who on your team is creating the content.
How do you approach your content marketing strategy? In this week’s video, CEO Erika Taylor Montgomery explains the importance of using a multi-pronged approached to reach your audience most effectively.