As the New Year is upon us, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy […]
What are the core values of your business? Is your brand consistently portraying a cohesive identity? In this week’s video, CEO Erika Taylor Montgomery explains the importance of establishing a consistent brand identity that reflects your company accurately – no matter who on your team is creating the content.
How do you approach your content marketing strategy? In this week’s video, CEO Erika Taylor Montgomery explains the importance of using a multi-pronged approached to reach your audience most effectively.
Your audience is looking for interesting content on your social media – they don’t want to be bombarded with sales messages! In this week’s video, CEO Erika Taylor Montgomery explains the importance of using the 80/20 rule of content marketing to build a loyal following.
Do you use keywords in your digital marketing? If not, you need to be! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include keywords in all the content you create to improve your website’s search engine optimization (SEO) and performance.
Does your audience know what you want their next steps to be once they see your content? Make sure you tell them! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include a call to action in all of your content for effective digital marketing.