Effy Says…Stay Inclusive During the Holidays!

Effy Says…Stay Inclusive During the Holidays!

Although I enjoy putting out treats for Santa Paws each year, many people and their pets celebrate the season differently. By featuring natural elements of the holiday season or symbols from a variety of cultures, you can keep your content relevant for a diverse audience. If you keep it colorful and festive, and sprinkle in […]

Effy Says…Throw in a Call-to-Action!

Effy Says…Throw in a Call-to-Action!

As a well-trained pooch, I understand calls-to-action. Commands like “sit” and “stay” give me direction and earn me my favorite treats. After letting your audience know the benefits of using your services, show them how to cash in on that value by following or subscribing! This shows them you’re serious about delivering on your promises, […]

Effy Says…Define Your Style!

Effy Says…Define Your Style!

As a fashionable dog of Instagram, I take great care to wear my best sweaters and match my graphics to my outfits in the content I post. Choosing colors and fonts to use consistently on graphics elements is just one part of defining your style! I also match imagery to my message. Get creative when […]

Effy Says…Spellcheck Your Hashtags!

Effy Says…Spellcheck Your Hashtags!

Do you have any branded hashtags you use? I use #EffySays so all my marketing tips are connected to my name. Spelling it right each time optimizes my branding for searches on Instagram and Google. That way, people who want more content marketing advice from Three Girls’ Office Greeter can find my memes faster than […]

Effy Says…Keep Up with Blogging!

Effy Says…Keep Up with Blogging!

I blog once a week without fail. Sure, it’s hard to type with paws, but everyone has different challenges! Dedicate time and attention to creating strategies that work for you so you can post new content consistently. Make a blog calendar and work ahead as much as possible to keep serving fresh treats to your […]

How To Create Content For Terrific Website SEO

How To Create Content For Terrific Website SEO

Content creation is central to a website that pulls in and retains audience attention, while also being easy for web users to find through effective search engine optimization (SEO). Website copy includes any of the text found on a website, from its home page to the “About” section and the organization’s contact information.  Businesses have […]