How to Create a Successful LinkedIn Ad Campaign

How to Create a Successful LinkedIn Ad Campaign

With 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of educated professionals not available on other social media platforms. LinkedIn is also rated the top social network for lead generation, producing 80 percent of B2B leads generated on […]

Beyoncé: Marketing and PR Lessons From the Beyhive

Beyoncé: Marketing and PR Lessons From the Beyhive

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one […]

How to Run a Successful Instagram Advertising Campaign

How to Run a Successful Instagram Advertising Campaign

Instagram advertising presents different goals and requires an alternate approach when compared to other social media marketing methods. Because the platform’s users are highly engaged, Instagram is particularly conducive to connecting with target audiences, building brand loyalty and ultimately increasing conversion rates. In fact, 60 percent of users say they have discovered products on Instagram […]