A version of this post originally ran in June 2017. Social media marketing has become one of the most effective marketing tools ever. As you develop your marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. But before you start creating profiles for your company, you need to determine which platforms […]
Every year, June 30 is recognized as Social Media Day! It’s amazing to think about how much social media has changed the way people and brands connect with each other thanks to platforms like Facebook, Instagram, LinkedIn, Twitter and Pinterest. Social media has become a vital component of a successful marketing campaign, which is why […]
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight common public relations documents: Electronic Press Kits Sample Letters & Fact Sheets Editorial Calendars Media Game Plans Press Releases Media Advisories […]
Social media management, blogging for SEO and other content creation for your business can be a demanding task. You can spend so much time focused on one thing you can become numb to the small mistakes in your writing. How can you give yourself a fresh look? By taking breaks! CEO Erika Taylor Montgomery explains […]
Make sure your blog post titles fit the four U’s of headline writing! CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley share what they are in this video. Want to learn more about marketing, social media, blogging and public relations? Check out some of our other recent blog posts!
A version of this article was originally posted in February 2017. When you think about your business, how do you approach sales? Tactics like pitching the media, blogging for SEO, connecting with consumers via social media and distributing email newsletters make up a powerful marketing strategy for promoting your products or services, but are they […]