by Faith Spencer | Apr 3, 2024 | Marketing
SEO now demands a grasp of user intent and its optimization as a core requirement. When you match your content strategy with your target audience’s goals and expectations, you enhance search rankings, captivate users effectively and generate significant outcomes...
by Faith Spencer | Feb 21, 2024 | Content Marketing, Digital Marketing, Marketing, News, SEO
Do you notice how discussion forums like Reddit consistently appear on the first page of search results, regardless of the query? Whether you’re seeking advice, troubleshooting an issue or researching a topic, these platforms tend to surface highly relevant...
by Faith Spencer | Jan 8, 2024 | Marketing
Digital marketing in 2024 is like a big toolbox filled with ways to share what you sell. Each item in your toolbox provides a way to inform consumers about what your business has to offer. With online audiences continuing to grow at exponential rates, having a...
by Faith Spencer | Nov 13, 2023 | Content Marketing
The holidays are fast approaching, which means busy shoppers are gearing up for gift hunting season! For Etsy sellers, this is both an exciting and stressful time. In December, the Etsy home page becomes a colorful display of holiday-themed shops. Even medium-sized...
by Faith Spencer | Oct 25, 2023 | Advertising, Digital Marketing, Marketing, Marketing Strategy
We’re often told to avoid negativity, but when it comes to pay-per-click (PPC) keywords, a little strategic negativity can do a lot of good. Using negative keywords allows you to exclude certain searches from bringing up your ads and wasting your ad spend. ...