by Heather Cooper | Jun 27, 2022 | Marketing, Social Media
Without a doubt, content creation can be one of the most enjoyable aspects of a content marketer’s job. Unfortunately, it can also be one of the most frustrating parts at the same time. The constant demand of having to create engaging social media content, insightful...
by Heather Cooper | May 30, 2022 | Blogging Tips, Social Media
In business, the purpose of content marketing is to increase brand awareness, sales, engagement and loyalty. Essentially, you’re trying to convince your target audience of something, whether it be about the high quality of your product or service or that your brand as...
by Heather Cooper | May 2, 2022 | Marketing, Social Media
Creating daily social media content for your business can be a struggle for many reasons. Coming up with innovative ideas, keeping track of what you’ve already posted about and finding the balance between promotional content and nonpromotional content is a challenge...
by Heather Cooper | Apr 4, 2022 | Marketing
A content marketer must consider an enormous number of concepts to include in their content daily. Keywords, search engine optimization (SEO), internal and outbound links, balancing promotional and nonpromotional content — it can all be overwhelming at times. As such,...
by Heather Cooper | Mar 7, 2022 | Digital Marketing, Marketing
Content marketing is immensely effective for a business’s bottom line. As such, it makes sense to invest heavily into a content marketing strategy — and that’s exactly what businesses are doing. According to HubSpot, 82% of marketers actively use content marketing and...
