by Heather Cooper | Sep 23, 2022 | Marketing
Communicating with the media is all about building relationships. To work with reporters and get coverage for your company, follow these tips and they’ll be mutts about you: Be accessible. Be flexible. Say thank you. If you’re looking for ways to approach the media,...
by Heather Cooper | Sep 19, 2022 | Blogging Tips, Marketing
In content marketing your main focus will arguably be creating copy that effectively reaches your target audience. As such, the actual content of the copy is the most important part of the creation — in other words, the words you use and how you weave them together to...
by Heather Cooper | Aug 29, 2022 | Blogging Tips, Three Girls Media
Writing is powerful. It carries with it the immense potential of having the ability to make people feel happy, sad, angry, convicted or any other number of intense emotions. It can also persuade people to believe a certain way or to make a difficult decision. This...
by Heather Cooper | Aug 8, 2022 | Marketing, Social Media
The majority of content marketing strategies can easily cross generational lines and work with virtually any audience. Ideas such as utilizing user-generated content, engaging with your audience on your social media channels and including a specific call to action at...
by Heather Cooper | Jul 18, 2022 | Digital Marketing, Marketing
In my past life I was an elementary school teacher for over 10 years. One of the things that drew me to the profession was my love of learning in all forms. To me, it doesn’t really matter what the subject matter is — I genuinely enjoy learning all types of new...
