by Heather Cooper | Aug 8, 2022 | Marketing, Social Media
The majority of content marketing strategies can easily cross generational lines and work with virtually any audience. Ideas such as utilizing user-generated content, engaging with your audience on your social media channels and including a specific call to action at...
by Heather Cooper | Jul 18, 2022 | Digital Marketing, Marketing
In my past life I was an elementary school teacher for over 10 years. One of the things that drew me to the profession was my love of learning in all forms. To me, it doesn’t really matter what the subject matter is — I genuinely enjoy learning all types of new...
by Heather Cooper | Jun 27, 2022 | Marketing, Social Media
Without a doubt, content creation can be one of the most enjoyable aspects of a content marketer’s job. Unfortunately, it can also be one of the most frustrating parts at the same time. The constant demand of having to create engaging social media content, insightful...
by Heather Cooper | May 30, 2022 | Blogging Tips, Social Media
In business, the purpose of content marketing is to increase brand awareness, sales, engagement and loyalty. Essentially, you’re trying to convince your target audience of something, whether it be about the high quality of your product or service or that your brand as...
by Heather Cooper | May 2, 2022 | Marketing, Social Media
Creating daily social media content for your business can be a struggle for many reasons. Coming up with innovative ideas, keeping track of what you’ve already posted about and finding the balance between promotional content and nonpromotional content is a challenge...
