by Heather Cooper | Apr 4, 2022 | Marketing
A content marketer must consider an enormous number of concepts to include in their content daily. Keywords, search engine optimization (SEO), internal and outbound links, balancing promotional and nonpromotional content — it can all be overwhelming at times. As such,...
by Heather Cooper | Mar 7, 2022 | Digital Marketing, Marketing
Content marketing is immensely effective for a business’s bottom line. As such, it makes sense to invest heavily into a content marketing strategy — and that’s exactly what businesses are doing. According to HubSpot, 82% of marketers actively use content marketing and...
by Heather Cooper | Feb 7, 2022 | Marketing, Social Media
If you’ve ever spent any significant amount of time with young children, or children of any age, you may have noticed their lack of attention span and propensity to flit from one thing to another. They never seem to engage in one activity for too long, and even if...
by Heather Cooper | Jan 10, 2022 | Blogging Tips, Marketing
At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to be a powerful marketing tool for businesses of all...
by Heather Cooper | Dec 13, 2021 | Marketing, Social Media, Three Girls Media
Crafting effective content marketing copy is the goal of every marketer. There are a vast number of details that contribute to the creation of the perfect piece including making sure it reflects brand guidelines, reaches the target audience and uses the correct voice...
