How To Start Using LinkedIn For Nonprofits

How To Start Using LinkedIn For Nonprofits

When it comes to developing a content marketing strategy for nonprofits, the benefits of blogging, Facebook, Twitter and Instagram are widely known. But another social media platform for nonprofits, and one that often gets overlooked, is LinkedIn. According to LinkedIn, the platform has, “More than 645 million users in more than 200 countries and territories […]

Instagram For Nonprofits: How To Use it And Best Practices

Instagram For Nonprofits: How To Use it And Best Practices

When it comes to choosing a social media platform, Instagram packs a punch for nonprofits. According to Nonprofits Source, 30 percent of nonprofits use Instagram to create inspiring messages about their mission, build awareness and attract donors. With 7 billion users worldwide, 1.1 billion monthly users and 75 percent of users taking action, the potential […]

How to Create a Facebook Strategy for Nonprofits

How to Create a Facebook Strategy for Nonprofits

With the ever-changing dynamics of social media, Facebook still ranks as the top social media platform in the world. According to Hootsuite, 1.47 billion people worldwide log onto Facebook daily and over half check-in several times during the day. For a nonprofit, the reach of Facebook is a powerful tool to share its mission across […]

Nonprofit Blogging Tips And Why You Need To Blog

Nonprofit Blogging Tips And Why You Need To Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target […]

The Best Social Media Platforms For Nonprofits

The Best Social Media Platforms For Nonprofits

Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? […]

3 Reasons Why You Should Link to Your Competitors

3 Reasons Why You Should Link to Your Competitors

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages […]