by Naomi Schapiro | Apr 27, 2022 | Business Tips, Marketing
A couple of months ago, I decided to begin something I have been putting off for a long time. I started a workout journey! I have never been someone who consistently works out, but during the COVID-19 pandemic I stopped moving my body completely after I realized home...
by Naomi Schapiro | Feb 28, 2022 | Marketing, Public Relations
Branding is incredibly important, no matter the sector, size or location of your company. All brands depend on reputation for their success. Your company should have a marketing and public relations budget — no doubt about it. But should you spend that money to hire...
by Naomi Schapiro | Jan 3, 2022 | Marketing, Public Relations
Storytelling is an essential part of human life. Whether we tell stories to entertain, to pass down traditions or for educational purposes – every single person and culture in the world has been impacted by stories and storytelling in some way or another. According...
by Naomi Schapiro | Nov 17, 2021 | Business Tips, Marketing, Public Relations
The idea of partnering with a nonprofit organization in your community may initially seem intimidating if your company has not done it before – especially if you are a smaller business. But, the marketing potential for your company and the potential for the nonprofit...
by Naomi Schapiro | Aug 11, 2021 | Marketing, Social Media
Just about every company or business knows at this point how important social media marketing can be for promoting your services or products to your customers. But how can you utilize the social media “story” feature on the many platforms to market your business even...
