Your Business Needs Facebook, More Than You Think

Your Business Needs Facebook, More Than You Think

With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people.  LinkedIn is considered a business platform, Instagram is for the creative millennial and Twitter supports a little bit […]

Effy Says… Curate Holiday Content!

Effy Says… Curate Holiday Content!

Whether it’s Valentine’s Day or Halloween, a holiday is the perfect opportunity to share fun content that is relevant to your brand. Let your creativity flow and share exciting timely things.  As you create your content strategy, plan to stay relevant by incorporating upcoming holidays into your content calendar. Think about how you can relate […]

Effy Says… Target Your Audience!

Effy Says… Target Your Audience!

Have you defined your target audience yet? More importantly, do you know what a target audience is and how it can benefit your brand?  A target audience is a particular group of people that a brand is aiming to reach. For example, if you are a medicare insurance specialist and are running a discount for […]

How To Curate Social Media Content Like A Professional

How To Curate Social Media Content Like A Professional

With increased competition and ever-changing algorithms that reward brands receiving high engagement, the ability to give your audience exciting and relevant social media content is more important than ever. However, coming up with original content to share on a consistent basis requires creativity, resources and a great deal of time. Even then, there’s no guarantee […]