Video: Writing with Purpose

Video: Writing with Purpose

Whether you’re writing a blog post, drafting social media updates or creating a pitch, you should always write with a goal in mind. Why is this so important? Senior Director of Publicity Emily Sidley explains in this video. Want to learn more about marketing, social media, blogging and public relations? Check out some of our […]

5 Marketing Tips We Can Learn from Taylor Swift

5 Marketing Tips We Can Learn from Taylor Swift

“I’m sorry, your old marketing strategy can’t come to the phone right now. Why? Oh, ‘cause we have 5 marketing tips to learn from Taylor Swift!” Okay, perhaps that wasn’t quite as catchy as the original. The fact that you recognized the reference is a testament to Taylor’s influence. When she released her comeback single, […]

Video: Keep it Short and Sweet on Twitter

Video: Keep it Short and Sweet on Twitter

Twitter is the best social media platform for all of your short-form content. But how short should your tweets be, exactly? CEO Erika Taylor Montgomery reveals the ideal tweet length in this video. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other recent blog posts.  

Video: Avoid the “One and Done” Approach

Video: Avoid the “One and Done” Approach

Each social media platform is unique and requires individualized treatment. Simply writing one update to post across all platforms won’t do you any favors. CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain why you should make the effort to write a different post for each social media platform in this video. […]

What Do You Meme? Marketing in the Age of the Internet

What Do You Meme? Marketing in the Age of the Internet

Memes have become an integral part of communication on the internet. Even if you’re not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture; an increasing number of brands are recognizing the potential of using memes as […]