AI search SEO is critical for businesses in 2026

AI search SEO is the conversation I’m having with almost every client this fall, and for good reason. When someone asks ChatGPT for the best bakery in Massachusetts or asks Google to recommend a financial advisor near Olympia, the answer increasingly comes back as a tidy paragraph with a few business names. If your business is one of those names, you win the customer. If it isn’t, you may never know that customer existed.

I’ve been doing search engine optimization for more than two decades now. I remember when SEO meant stuffing keywords into a website footer (please don’t) and when a link from a local directory felt like winning the lottery. I’ve watched Google change its mind about what “good” looks like more times than I can count. So believe me when I say this shift is different. It’s also very good news for small businesses, and I’ll explain why.

In this post, I’ll walk you through what AI search actually is, what just changed inside ChatGPT and the practical steps you can take right now to get found in ChatGPT, Google AI Overviews and Perplexity.

What Is AI Search SEO?

AI search SEO is the work of making your business easy for AI tools to find, understand, trust and recommend. You’ll also hear it called generative engine optimization (GEO) or answer engine optimization (AEO). Different acronyms, same goal.

Traditional SEO asks, “How do I rank on page one of Google?” AI search SEO adds a second question: “When an AI tool writes an answer, will it name my business?”

Both questions still matter. Lilach Bullock explains it nicely in her guide to AI SEO for small business: the first job is still ranking in regular Google search, because it isn’t going anywhere, and the second job is becoming the kind of source AI engines quote. I agree completely. Think of it as adding a new floor to the house, not tearing the house down.

Why AI Search Is Leveling The Playing Field

Here’s the part that genuinely excites me about our small business clients.

For years, big brands had the edge in search because they had bigger budgets, more backlinks and entire departments devoted to content. AI tools don’t care nearly as much about who spent the most. They care about who answered the question best.

When an AI tool builds an answer, it looks for content that is clear, specific, well organized and written by someone who clearly knows what they’re talking about. A local plumber who explains exactly what to do when a pipe bursts at 2 a.m. can beat a national chain with a generic service page. A boutique bakery that describes its ingredients, its process and its story in plain language can show up ahead of a franchise.

That’s why I tell clients that AI search SEO rewards expertise over budget. If you know your business inside and out (and you do), you already have the most important ingredient.

The Fresh News: ChatGPT Changed How It Picks Sources

If you needed proof that this landscape moves fast, here it is.

In August, something shifted inside ChatGPT Search. Reddit had been one of the most cited websites in ChatGPT answers for about two years. Then, within roughly a week, its share of citations dropped from about 3.8 percent to around half a percent. That’s a fall of roughly 86 percent, according to tracking data from Promptwatch reported by Search Engine Land.

What happened? The timing lines up with a change in how ChatGPT runs its searches. Instead of scanning the open web to see what turns up, it appears to be going directly to specific, known websites. OpenAI didn’t announce anything, and the tracking firm says the cause is still provisional. Bernie Fussenegger at B2The7 summed up the real lesson well in his weekly marketing trends roundup: the question is no longer only how to get mentioned on Reddit, but whether AI tools know your website well enough to go straight to it.

What does this mean for you? Three things.

1. Don’t build your visibility on someone else’s platform. Plenty of marketers spent the last two years telling businesses to post on Reddit so ChatGPT would notice them. That advice aged overnight. Your own website is the one piece of digital real estate you truly control.
2. Become a known, trusted brand. AI tools are clearly leaning toward sources they already recognize. Consistency across your website, Google Business Profile, directories and social media helps them recognize you.
3. Expect more changes. Citation patterns can swing hard in days with no warning. Businesses that stay visible have a solid foundation, not those chasing every shortcut.

How To Get Found In ChatGPT And AI Answers: 9 Steps That Work

Now for the practical part. These are the same AI search SEO strategies we use with our own SEO and blogging clients, and you can start on most of them this week.

1. Answer Real Questions In Plain Language

Start by listing the questions your customers actually ask you. Not the questions you wish they asked. The real ones. “How much does it cost?” “How long does it take?” “Do you work with businesses outside Washington?” “What’s the difference between this option and that one?”

Then answer them clearly and directly on your website. AI tools are built to answer questions, so the businesses that answer questions well get quoted. Our own frequently asked questions page is a good example of this approach in action.

2. Put The Answer First

This one is simple but powerful. Answer the main question in the first sentence or two of the page or section, then add the details. The Do It Together Marketing small business SEO checklist recommends direct-answer opening paragraphs for exactly this reason, since they serve both featured snippets and AI-generated answers.

Long, winding introductions used to keep readers on the page. Today they just bury your best content where AI tools may skip right past it.

3. Structure Your Content So Machines Can Read It

Clear headings, short paragraphs, bulleted lists and one topic per page make your content easier for people to skim and easier for AI tools to pull a clean answer from. Use H2 and H3 headings that read like the questions people actually search for. If a heading could stand on its own as a question typed into ChatGPT, you’re on the right track.

4. Show Your Real Expertise

Google has talked for years about E-E-A-T, which stands for experience, expertise, authoritativeness and trustworthiness. AI search leans on those same signals.

Add author bios to your blog posts. Share real examples from your work, with permission. Mention how long you’ve been in business, the credentials you hold and the awards you’ve earned. We wrote about the value of author bios and author pages in our post on SEO trends for your blogging strategy, and that advice matters even more now.

This is also where I’ll plug real human writing. At Three Girls Media, we never use AI as a substitute for skilled, creative writers, and there’s a practical reason for that beyond our values. Generic, robotic content is exactly what both readers and AI tools are learning to skip. Your unique experience is the one thing no competitor can copy. (If you’re curious why this matters so much, here’s why your business needs to blog in the first place.)

5. Get Specific About Where You Are And Who You Serve

AI tools combine location signals with their answers, so local details matter. Mention the cities, counties and neighborhoods you serve. Include real examples, general pricing ranges where it makes sense and real results.

A page that says “We serve the greater Olympia area, including Lacey, Tumwater and all of Thurston County” gives an AI tool something concrete to work with. A page that says “We serve clients everywhere” doesn’t.

6. Keep Your Business Information Consistent Everywhere

Your business name, address and phone number (often called NAP) should match exactly across your website, Google Business Profile, Bing Places, Yelp, Apple Maps, social media profiles and industry directories. When AI tools see the same information in many trusted places, their confidence in your business goes up.

This is one of the very first things we check when we take on a new AI search SEO client, because inconsistent listings quietly undermine everything else you’re doing.

7. Add Schema Markup

Schema markup is a bit of behind-the-scenes code that tells search engines and AI tools exactly what your business is, where it’s located, what you offer and even what your FAQs say. Your visitors never see it, but machines read it like the label on a jar. Schema.org has the full vocabulary, and most WordPress SEO plugins (including Yoast) can handle the basics for you.

8. Make Sure Your Website Is Fast, Mobile-Friendly And Crawlable

None of the steps above help if AI tools can’t reach your content. Check that your site loads quickly, works well on phones and doesn’t accidentally block search engines in your robots.txt file. Google’s own guidance on AI features in Search makes clear that the same technical basics that help you rank in regular search are what make your pages eligible to appear in AI Overviews. If your website is several years old and struggling on these fronts, a professional website refresh may be well worth the investment.

9. Earn Mentions From Sources AI Already Trusts

AI tools notice who talks about you. Local news coverage, industry publications, podcast interviews, guest blog posts, award announcements, chamber of commerce listings and genuine customer reviews all add up. Think of this as modern public relations. We’ve been helping clients with this since 2005, and it’s never been more valuable than it is right now.

Don’t Forget Social Media

Social platforms are becoming search engines in their own right, and AI tools increasingly draw from them too. A consistent, helpful presence on the platforms where your customers spend their time reinforces who you are and what you’re known for. Your social posts are also a great way to send people (and AI crawlers) back to the in-depth answers on your website. If you need a hand there, our social media marketing services are our most requested service, and they work hand in hand with a strong AI search SEO strategy.

How To Check Whether AI Tools Know Your Business

Here’s a quick exercise I recommend to every business owner. Open ChatGPT, Google, Perplexity and Gemini and ask the kinds of questions your customers would ask. Try prompts like these:

• “Who is the best [your service] in [your city]?”
• “What should I look for when hiring a [your profession]?”
• “Tell me about [your business name].”

Notice whether your business shows up, what the AI says about you and which websites it cites. Write it down, then check every month or two again. If the information is wrong or missing, that’s your roadmap. If a competitor keeps showing up instead of you, look at their website and ask yourself what they explain more clearly than you do.

Keep in mind that AI answers vary from person to person and day to day, so look for patterns over time rather than reacting to one result.

Common AI Search SEO Mistakes To Avoid

As exciting as this shift is, I’m already seeing businesses make some costly mistakes.

• Publishing a flood of AI-generated content. More content isn’t better content. Thin, generic articles can hurt your credibility with readers and AI tools alike.
• Repeating the same keyword over and over. Keywords still matter, but covering a topic thoroughly and naturally matters more.
• Chasing one platform. The Reddit citation drop is a perfect example of why putting all your eggs in one basket is risky.
• Ignoring traditional SEO. Google search still drives enormous traffic. AI search SEO builds on a strong SEO foundation. It doesn’t replace it.
• Setting it and forgetting it. Your website is a living thing. Update your key pages, refresh older blog posts and keep your business information current.

Frequently Asked Questions About AI Search SEO

Is AI search SEO different from regular SEO?

Yes and no. Regular SEO focuses on ranking in search results, while AI search SEO focuses on being named and cited inside AI-generated answers. The good news is that most of the same practices help with both: clear content, real expertise, strong technical health and a consistent online presence.

Can a small business really get found in ChatGPT?

Absolutely. AI tools reward clarity, specificity and genuine expertise far more than advertising budgets. A small business that answers a specific question better than anyone else has a real shot at being the one ChatGPT recommends.

How long does it take to show up in AI answers?

It varies. Some businesses see changes within a few weeks of improving their content, while others take several months, especially if their website needs technical work first. Consistency is what wins over time.

Do I need to pay for special AI SEO tools?

Not necessarily. Tracking tools can help you monitor your visibility, but the heavy lifting is still great content, a healthy website and a consistent presence. Start with the basics before spending money on software.

The Bottom Line

AI search is changing how customers find businesses, and it’s changing fast. But the heart of it isn’t new at all. Be genuinely helpful. Be clear. Show people (and now machines) that you know your stuff. Those are the same principles that have guided our work at Three Girls Media for more than two decades.

If you’d like help making your business easier to find in ChatGPT, Google AI Overviews and beyond, I’d love to talk. Every client works directly with me, so you’ll never be handed off to a junior staffer. Contact us today to arrange a complimentary 30-minute consultation, and let’s make sure your business is part of the answer.

The post AI Search SEO: 9 Powerful Ways To Get Found In ChatGPT appeared first on Three Girls Media.

Solid social media content ideas help you plan ahead.

From Monday Motivation to Friday Feeling, daily social media content ideas spark conversation. They give your followers something to look forward to, make building a social media content calendar much easier and take the guesswork out of ‘what on earth should I post today?”

We first wrote about daily hashtags years ago, and a lot has changed since then. In my 22 years in digital marketing, I have watched social media reinvent itself more times than I can count, and 2026 has brought one of the biggest shifts yet. So I wanted to refresh this post with updated daily social media content ideas and honest advice on how hashtags actually work today.

First, a Quick Update on How Hashtags Work Now

When we originally published this post, hashtags drove a lot of reach. Add the right popular hashtags and your post could land in front of thousands of new people. That’s not how it works anymore.

Instagram now caps every post and Reel at five hashtags, and that limit includes any hashtags you put in the comments. LinkedIn has retired most of its hashtag features, and across major platforms, algorithms now read your captions, on-screen text, and even the words spoken in your videos to understand what your post is about.

Even Instagram’s leadership has been candid about it. Instagram head Adam Mosseri has said hashtags help people understand what a post is about, but they don’t meaningfully increase reach. I wrote a whole post on this shift, and if you want the full story, you can read it here: Are Hashtags Dead?

If you’re looking for fresh social media content ideas that keep your calendar full all week long, daily themes like Monday Motivation and Throwback Thursday are one of the easiest places to start. They give your followers something to look forward to and take the guesswork out of “what on earth should I post today?”

We first wrote about daily hashtags years ago, and a lot has changed since then. In my 22 years in digital marketing, I have watched social media reinvent itself more times than I can count, and 2026 has brought one of the biggest shifts yet. So I wanted to refresh this post with updated social media content ideas for every day of the week and honest advice on how hashtags actually work today.

First, a Quick Update on How Hashtags Work Now

When we originally published our guide to how to use hashtags on each social media platform, hashtags were a major driver of reach. Add the right popular hashtags and your post could land in front of thousands of new people. That’s not how it works anymore.

Instagram now caps every post and Reel at five hashtags, and that limit includes any hashtags you put in the comments, according to Later’s 2026 Instagram hashtag guide. LinkedIn has retired most of its hashtag features, and across every major platform the algorithms now read your captions, your on-screen text and even the words spoken in your videos to understand what your post is about.

Even Instagram’s leadership has been candid about it. In a July 2026 Q&A, Head of Instagram Adam Mosseri said hashtags “have never been a good way to actually increase your reach,” as Kontentino reported. I wrote a whole post on this shift, and if you want the full story, you can read it here: Are Hashtags Dead?

So why keep a guide to daily themes at all? Because the real value of daily themes was never really the hashtag. It was the habit. Daily themes are a reliable source of social media content ideas, and consistency is still one of the most powerful things you can do for your brand.

Here is how I’d suggest using this guide in 2026:

• Use daily themes as content prompts. Let them spark social media content ideas for your social media content calendar.
• Use the day’s hashtag sparingly. A tag like #MondayMotivation has millions of posts, so it won’t get you discovered on its own. If you use it, treat it as one of your five, not the whole strategy.
• Put your effort into the caption. Describe what your post is about in the words your customers would actually search for.
• Add a local and a niche tag. A tag for your city or region and one specific to your industry will do far more for you than a giant generic one.

Now for the fun part.

Social Media Content Ideas for the Whole Week

Monday: Start the Week Strong

Monday social media content ideas typically center on kicking off the workweek. Popular Monday hashtags include #MondayMotivation, #MondayMood, #MondayMorning and #MondayBlues.

Monday content ideas:

• Share your goal for the week. What is your team working on? What are you excited about? People love seeing the human side of a business.
• Post an inspirational story. A customer win, a milestone or a lesson you learned the hard way all make great Monday motivation.
• Lean into the Monday mood. A funny photo of the office dog, a relatable meme about your industry or a “how it started versus how it’s going” coffee photo can start the week with a smile.
• Offer a quick win. Share one simple tip your followers can put to use this week.

Mondays don’t have to be all bad. They are a fresh start and a chance to set a positive, productive tone for the week ahead.

Tuesday: Teach Something Valuable

Tuesday is one of your best opportunities of the week. Sprout Social’s 2026 research, based on nearly two billion engagements, found that Tuesdays and Wednesdays consistently see the highest peak engagement across almost every platform. So save your strongest social media content ideas for today.

Tuesday content has traditionally focused on tips, facts, trivia and wisdom. Popular Tuesday hashtags include #TuesdayTip, #TuesdayThoughts, #TuesdayTrivia, #TuesdayTruth and #TransformationTuesday.

Tuesday content ideas:

• Share an expert tip. Create a simple graphic or short video with one piece of advice from your industry. This is where your expertise really shines.
• Post trivia or a quiz. Ask your followers to guess the answer in the comments. Questions invite conversation, and conversation signals to the algorithm that people care about your post.
• Show a transformation. Before-and-after photos are made for Tuesday. A remodeled kitchen, a refreshed logo, a new website or a client’s results all make compelling Transformation Tuesday content.
• Tell your origin story. Share how far your company has come since the beginning.

Wednesday: Midweek Motivation and Wellness

Wednesday, or Hump Day, is all about that midweek pick-me-up we all crave. Since it shares the top engagement spot with Tuesday, it is another great day for your most important content. Popular Wednesday hashtags include #WednesdayWisdom, #WednesdayMotivation, #WellnessWednesday and #WednesdayWorkout.

Wednesday content ideas:

• Share wisdom. A favorite quote, a lesson from a mentor or a piece of advice you wish you had heard years ago.
• Focus on wellness. Wednesday posts often center on health and self-care. A healthy recipe, a walking meeting, a stretch break or tips for avoiding burnout all fit beautifully.
• Celebrate a win. Show off an accomplishment your team is proud of, a glowing review or a project you just wrapped.
• Answer a common question. Take a question you hear from customers all the time and answer it in a short video. These are some of the best social media content ideas for search because they match exactly what people are looking for.

Thursday: Throwbacks and Storytelling

Throwback Thursday is one of the most beloved daily themes of all time, and it’s a wonderful chance to share your story. Popular Thursday hashtags include #ThrowbackThursday, #TBT, #ThursdayThoughts and #ThursdayVibes.

Thursday content ideas:

• Share your company history. Old photos of your first office, your original logo or the day you opened your doors give followers a personal connection to your brand.
• Spotlight a long-time client. Celebrate a relationship that has lasted years and share what makes it special.
• Look back at a favorite project. Revisit a campaign, event or product launch and share what you learned.
• Post a personal memory. A childhood photo or a story about why you started your business helps people get to know the person behind the brand.

Storytelling is behind many of the most memorable social media content ideas. Customers don’t just buy products and services. They buy from people they know, like and trust.

Friday: Celebrate and Have Fun

Finally, the day we’ve all been waiting for! Friday is your chance to share something fun, lighthearted and playful. Popular Friday hashtags include #FridayFeeling, #FridayFun, #HappyFriday, #FactFriday and #FridayReads.

Friday content ideas:

• Celebrate your people. Share a photo of happy customers or team members, or a behind-the-scenes look at your week. Social media Stories are perfect for these quick, casual moments.
• Have a little fun. A video of your team doing a silly dance, an amusing industry meme or a “things we heard this week” post can be a real crowd pleaser.
• Share a fun fact. #FactFriday is a great way to share something surprising about your industry.
• Give a shoutout. Tag a fellow local business, a partner or a referral source you appreciate. It builds goodwill and introduces you to their audience too.
• Recommend something. Share a book, podcast or tool you love with #FridayReads.

Saturday: Show Your Easygoing Side

The weekend is a chance to show off the more relaxed, personal side of your business. Popular Saturday hashtags include #SaturdayMorning, #SaturdayVibes, #SaturdayStyle and #ShopSmallSaturday.

Saturday content ideas:

• Support local. Share lunch from a nearby restaurant or a stop at a local shop you love. It’s a lovely way to celebrate your community and your fellow business owners.
• Show off weekend plans. A team retreat, a community event or a volunteer day all show your company’s values in action.
• Get personal. A glimpse of how you spend your weekends helps followers connect with you as a person.

Keep in mind that weekend engagement is generally lower than midweek, so Saturday is best for relaxed, personal social media content ideas rather than your biggest announcements.

Sunday: Rest, Reflect and Prepare

Sunday is famously a day for rest, and the data backs that up. Sprout Social found that Sunday performs poorly across all networks, since people tend to unplug on the weekend. That doesn’t mean you should skip it entirely. It just means Sunday is perfect for light, cozy content. Popular Sunday hashtags include #SundayVibes, #SundayMorning, #SundayFunday and #SelfCareSunday.

Sunday content ideas:

• Share a peaceful moment. A walk in the woods, a picnic in the park or a cozy photo with your dog.
• Post a reflection. What did you learn this week? What are you grateful for?
• Set up the week ahead. A quick “here’s what’s coming this week” post builds anticipation for Monday.

How to Turn Social Media Content Ideas Into a Calendar That Works

Daily themes are a wonderful starting point, but turning social media content ideas into an effective social media content calendar takes a few more steps. Here are the strategies that matter most in 2026.

Post your best content midweek

Put your most important content, like announcements, promotions and your most valuable tips, on Tuesday and Wednesday. Sprout Social’s research also points to midday through late afternoon, roughly 11 a.m. to 6 p.m. in your local time zone, as the best window to post. That said, your own analytics are the best guide. Check your insights regularly to see when your specific audience is most active.

Mix up your formats

Short-form video continues to be one of the most engaging formats on social media, but it isn’t the only option. Carousels, graphics, photos, polls and Stories all have a place. You don’t need a professional film crew or a huge photo library, either. Free tools like Canva make it easy to create polished graphics and simple animations. A mix of formats keeps your feed fresh and gives your audience different ways to engage.

Write captions for search

Social media platforms now work a lot like search engines. Start each caption with a clear sentence that describes what your post is about using the words your customers would search for. If you’re a bakery in Olympia sharing a Thursday throwback, “Here’s the very first cake we ever sold at our Olympia bakery” works much harder for you than “#TBT!”

Choose your five hashtags wisely

On Instagram, a smart mix for any daily post might look like this: one branded hashtag, one or two niche hashtags specific to your industry, one local hashtag and, if it fits, the daily theme hashtag. Then stop. More tags won’t help, and on Instagram they won’t even count.

Start conversations

Ask questions, invite opinions, run polls and reply to every comment you can. Comments, shares and saves tell the platforms your content is worth showing to more people. And beyond the algorithm, real conversations are how you build real relationships with your followers.

Stay consistent without burning out

You don’t have to post seven days a week. What matters is showing up on a reliable schedule your audience can count on. Three thoughtful posts a week will do far more for you than seven rushed ones. If time is your biggest hurdle, our guide to growing your social network without a huge time commitment is a great place to start. And when you’re really stuck, you can even find social media inspiration in your favorite TV shows.

Why Daily Social Media Content Ideas Still Work

The platforms have changed, but the heart of good social media marketing hasn’t. Your goal is still to nurture trust, build meaningful connections, start conversations, be authentic and grow your community.

Daily themes make that easier. They give you a steady stream of social media content ideas, spark your creativity and help your followers get to know the people behind your brand. Pair them with keyword-rich captions, a few well-chosen hashtags and a consistent schedule, and you have a strategy that works with today’s algorithms instead of against them.

The more fun, valuable and genuine your social media feed is, the more people will want to follow you. And staying top of mind with your community is what turns followers into customers.

Frequently Asked Questions

Where can I find social media content ideas for my business?

Daily themes are a great starting point. You can also answer common customer questions, share behind-the-scenes moments, celebrate clients and team members, offer expert tips and tell your company’s story.

What are the best days to post on social media?

According to Sprout Social’s 2026 research, Tuesdays and Wednesdays see the highest engagement across nearly every platform, while Sunday is typically the lowest. Your own analytics will tell you what works best for your specific audience.

Do daily hashtags like #MondayMotivation still work?

They can help categorize your post, but they won’t drive much reach on their own because millions of posts use them. Treat daily hashtags as one of your five Instagram tags and as a content prompt rather than a growth strategy.

How many hashtags should I use on Instagram?

Instagram now allows a maximum of five hashtags per post or Reel. A strong mix includes one branded, one or two niche, one local and one topic or daily theme hashtag.

How often should a small business post on social media?

Consistency matters more than volume. Most small businesses do well with three to five quality posts per week on their main platforms, posted on a reliable schedule.

Ready to Make Social Media Easier?

If coming up with social media content ideas every week feels like one more thing on an already full plate, you’re not alone. Social media management is at the heart of what we do at Three Girls Media, and when you work with us, you work directly with me. No junior staff and no handoffs. Just a thoughtful strategy built around your business and your customers.

Contact us today to schedule a complimentary 30-minute consultation, and let’s talk about how we can make your company’s social media presence shine. And for more tips, visit our blog.

The post Powerful Daily Social Media Content Ideas for Every Day of the Week (2026 Guide) appeared first on Three Girls Media.

Do hashtags still work? It’s the question I hear more than any other from business owners right now, usually followed by “are hashtags dead?” After 22 years in digital marketing, I can tell you the answer is more interesting than a simple yes or no.

I still remember the days when a good hashtag strategy felt like a secret handshake. You would write a lovely caption, add a block of 30 carefully researched hashtags underneath (or tuck them into the first comment so it looked “cleaner”) and watch the likes roll in from people who had never heard of you.

Those days are over. If you have noticed that your posts just aren’t reaching people the way they used to, you are not imagining it, and you are not alone in wondering whether hashtags still work at all. The good news is that something much better has taken their place, and small businesses who understand it have a real opportunity right now.

Let’s talk about what happened, why it happened and exactly what you should be doing instead.

Do Hashtags Still Work? The Short Answer

When people ask me “do hashtags still work?” I give them an honest two-part answer.

As a tool for reach, not really. Hashtags are no longer a shortcut to getting your content in front of thousands of new people. Stuffing your caption with popular tags will not grow your audience, and on some platforms it can actually hurt you. In that sense, yes, hashtags are dead.

As a context tool, hashtags still work. They help the platforms understand what your post is about, and a small number of well-chosen tags can still support search and community building.

The best summary I have seen came straight from the top. During a July 2026 Q&A, Instagram head Adam Mosseri said: “Hashtags work, but they’ve never been a good way to actually increase your reach,” as Kontentino reported.

Read that one more time. Not “they stopped working.” They were never the reach engine most of us thought they were. That is a remarkable admission, and it should change how every business thinks about social media marketing going forward.

Do Hashtags Still Work After the Latest Platform Changes?

The platforms have been quietly stepping away from hashtags for a couple of years now, and 2025 and 2026 are when it all came to a head. If you are asking whether hashtags still work today, this timeline explains why the answer has changed.

Late 2024: LinkedIn retires hashtag features. LinkedIn shut down hashtag feed pages, removed the option to follow hashtags and stopped suggesting them in the post composer. If you are a B2B business or a professional services firm, this was the first big signal.

December 2024: Instagram removes hashtag following. Instagram began removing the ability for users to follow hashtags, which meant your tagged posts no longer showed up passively in the feeds of people who followed a topic. That was a huge piece of how hashtag discovery used to work.

December 2025: Instagram caps hashtags at five. This was the big one. On December 19, 2025, Instagram’s @Creators account announced that every post and Reel would be capped at five hashtags. The platform enforces the limit rather than offering it as a suggestion, and it applies to posts and Reels for every type of account. And that old trick of putting hashtags in the first comment? According to Later, the limit covers your caption and your comments combined.

2026: The platforms double down on keywords. Across Instagram, LinkedIn and TikTok, the message has become consistent. Hashtags still work as labels, but the words you use in your content matter far more than the tags you attach to it.

When we wrote our original guide to using hashtags on each social media platform a few years ago, the advice was very different. That’s how quickly this landscape moves.

Why Hashtags Stopped Driving Reach

It helps to understand the “why” here, because once you do, the new rules make a lot more sense.

Artificial intelligence reads your content now

When hashtags were invented, platforms genuinely needed help sorting content. A computer couldn’t look at a photo of a sourdough loaf and know it was about baking. The hashtag was a label that did that work for them.

That is no longer true. Today’s platforms use AI to analyze your captions, the text on your images, the words spoken in your videos and even the objects that appear on screen. Hashtags still work as a helpful hint, but the algorithm already knows what your post is about. It doesn’t need you to tell it 30 times.

Hashtag stuffing became spam

Let’s be honest with ourselves. Many brands used hashtags in ways that had nothing to do with the actual post. A photo of a real estate listing tagged #love #instagood #photooftheday didn’t help anyone find anything useful. Platforms want people to see content that is genuinely relevant to them, and irrelevant hashtags worked against that goal.

Social media is becoming a search engine

This is the part I find most exciting. People now search Instagram, TikTok and LinkedIn the same way they search Google. They type in “best bakery in Olympia” or “financial advisor for small business owners” and expect relevant results.

Instagram matches what people type against usernames, bios, captions and locations, so a well-written caption can surface your post even without a matching tag. Social media platforms have started to behave a lot like search engines, which means the SEO principles we have used on websites for two decades now apply to your social media too.

Social Media SEO: What Replaced the Hashtag

If hashtags are dead as a reach tool, social media SEO is what replaced them. Social media SEO simply means optimizing your profiles, captions and videos with the words your customers actually search for. Hashtags still work alongside it, but this is where I would focus most of your energy.

Write keyword-rich captions (naturally)

Think about the words your ideal customer would type into a search bar, then work those phrases into your caption in a way that sounds like a real person talking. If you are a landscaper in Thurston County, a caption that says “Here’s how we turned this Lacey backyard into a low-maintenance native plant garden” will do far more for you than “Love this one! 🌿” followed by a pile of tags.

A word of caution: don’t swap hashtag stuffing for keyword stuffing. Repeating the same phrase over and over reads as spam to people and to the algorithm alike.

Optimize your profile and bio

Your bio and profile name are searchable, making them a core part of social media SEO. Make sure they clearly say what you do and where you do it. “Custom cakes and wedding desserts in Olympia, WA” is far more discoverable than a clever tagline that only makes sense to people who already know you.

Say it out loud and put it on screen

On Reels and TikTok videos, the platforms listen to what you say and read the text you put on screen. If your video is about “three mistakes first-time homebuyers make,” say those words in the first few seconds and add them as on-screen text.

Don’t skip alt text

Alt text is one of the most overlooked social media SEO tools. It helps people using screen readers enjoy your content, and it gives the platform another clear description of what your image is about.

Remember that engagement still rules

Keywords get you discovered, but engagement is what keeps you in front of people. Across every major platform, algorithms reward content that people actually watch, save, share, comment on and send to friends. Our post on the benefits of using social media for business digs into why genuine connection has always been the real goal.

Do Hashtags Still Work on Every Platform?

Hashtag strategy is no longer one-size-fits-all, and whether hashtags still work depends a lot on where you post. Copying and pasting the same caption and tags across every platform is one of the most common mistakes I see. Here is how I’d approach each one right now.

Instagram: You get five hashtags maximum on posts and Reels. Hashtags still work here for context, but put most of your effort into your caption, your on-screen text and your bio.

TikTok: Hashtags on TikTok are optional rather than essential, since the platform leans far more heavily on watch time, completion rate, replays, audio and on-screen text. A few descriptive tags can help with context, but tags like #fyp won’t do much on their own.

LinkedIn: Go light. With hashtag feeds and following gone, the algorithm reads the actual words in your post to decide who sees it. One branded tag or one or two niche tags is fine, and zero is a perfectly reasonable choice too.

Facebook: Hashtags have never carried much weight here, and that hasn’t changed. Put your energy into content that sparks conversation in the comments.

YouTube: On YouTube, the keywords in your title and description are far more important than hashtags. Treat every title like a search query your viewer might type.

X: Hashtags still work best on X, which uses them for trends and live events. If you are joining a real-time conversation, a relevant tag still makes sense there.

Where Hashtags Still Work: Choosing Your Five on Instagram

Since you only get five on Instagram, every single one needs to earn its spot. Here is the simple framework I use with clients to make sure their hashtags still work as hard as possible.

1. One branded hashtag. This is your own tag, like your business name or a signature campaign. It creates a searchable archive of your content.

2. One or two niche hashtags. Skip giant generic tags like #food or #business where your post disappears in seconds. Choose specific tags that describe exactly what your post is about and who it’s for.

3. One local hashtag. For local businesses, hashtags still work best. A tag for your city, county or region connects you with the people most likely to walk through your door. Here in the South Sound, that might be a tag for Olympia, Lacey, Tumwater or Thurston County.

4. One topic or community hashtag. This one connects your post to a broader conversation your audience already cares about. A daily theme tag like #ThrowbackThursday can fill this spot, and our guide to social media content ideas for every day of the week has plenty of inspiration.

And then stop. Five really is enough, and the rest of your effort should go into the caption.

Your Checklist for When Hashtags Still Work (and When They Don’t)

If you are feeling a little overwhelmed, don’t be. Here is a practical checklist you can work through this week.

• Delete your old hashtag bank. That saved note with 30 hashtags you paste under every post? Retire it with gratitude.
• Rewrite your bio. Make sure it clearly states what you do, who you serve and where you’re located.
• Build a keyword list. Write down 10 to 15 phrases your ideal customer would type into a search bar to find a business like yours.
• Update your caption habits. Lead with a clear, keyword-rich first sentence that tells people and the algorithm exactly what the post is about.
• Add on-screen text to your videos. Say your main topic out loud in the first few seconds and reinforce it with text.
• Start writing alt text. Make it part of your posting routine.
• Customize for each platform. Stop cross-posting identical captions everywhere.
• Watch your analytics. Look at which posts get the most saves, shares and searches to see where hashtags still work for your account and where they don’t.

The Part That Hasn’t Changed

For all the algorithm updates I’ve seen over the past two decades, the fundamentals of good social media marketing have never really changed. People want to connect with people. They want helpful information, a little inspiration and a reason to trust you.

In a way, hashtags being dead as a growth hack is a gift. It rewards exactly the kind of thoughtful, authentic content that small businesses are so good at creating. Hashtags still work as a finishing touch, but you no longer have to game the system. You just have to be clear about who you are, what you do and who you do it for.

Frequently Asked Questions

Do hashtags still work on social media?

Hashtags still work as a tool, but not as a growth hack. They no longer drive meaningful reach on their own, but a few relevant hashtags help platforms categorize your content and can support search and community building.

Are hashtags dead on Instagram?

Not entirely. Instagram now allows a maximum of five hashtags per post or Reel, including any in your comments. They help with context, but keyword-rich captions and engagement matter far more for reach.

Do hashtags still work on LinkedIn?

Only a little. LinkedIn removed hashtag feeds and the ability to follow hashtags, so keywords in the body of your post now matter much more. One to three relevant hashtags is fine, and skipping them entirely is also a solid choice.

What is social media SEO?

Social media SEO is the practice of optimizing your profiles, captions, video scripts, on-screen text and alt text with the keywords your audience actually searches for, so your content shows up when people look for businesses like yours.

What should I use instead of hashtags?

Focus on keyword-rich captions, a clear and searchable bio, spoken keywords and on-screen text in your videos, descriptive alt text and content that earns saves, shares and comments.

Let’s Make Your Social Media Work Smarter

If reading this made you wonder whether hashtags still work for your business, you are in good company. Most of the businesses I talk with are still using a playbook that stopped working a while ago.

At Three Girls Media, social media management is at the heart of what we do. We were named the Most Innovative Social Media Marketing Firm in Washington State, and our approach is refreshingly simple: when you work with us, you work directly with me. No junior staff, no handoffs and no guesswork.

If you’d like help updating your hashtag strategy, building a social media SEO plan or figuring out why your posts aren’t reaching the people they should, reach out to Three Girls Media and let’s make your social media work as hard as you do. And for more tips, visit our blog.

The post Do Hashtags Still Work? The 2026 Truth appeared first on Three Girls Media.

For businesses in Olympia, WA, Lacey, WA, and neighboring communities, that missed opportunity matters. U.S. Census Bureau data lists 6,656 employer establishments and 18,226 nonemployer establishments in Thurston County in 2023. In other words, local customers have choices. A website must quickly explain why a particular company belongs on their shortlist. 

Strong website lead generation removes hesitation. The following ten website lead generation strategies can turn casual visits into serious inquiries without feeling pushy. 

10 Practical Ways to Grow Stronger Leads From Your Website

1. Make Your Value Clear Before Visitors Have to Search for It

Potential customerseople should not need to study the navigation menu to understand what a company does, whom it helps, or why it is different. For businesses trying to generate leads from website traffic, the top of the homepage should answer those questions in plain language. 

“Innovative solutions for modern businesses” says very little. “Bookkeeping support for small businesses across Olympia and Lacey” gives visitors something concrete. A clear promise helps the right person recognize, almost immediately, that they are in the right place.

Quick tip: Read the first screen of the homepage without scrolling. If it does not identify the service, audience, and next step, revise it.

2. Give Every Important Page a Clear Call to Action

A visitor may be interested and still do nothing without guidance. Calls to action should match the commitment involved. “Buy now” may suit a store, while “Request an estimate” or “Ask a question” may fit a professional service. 

Place a useful call to action near the top and at the end. The goal is to create a clear path, not a scavenger hunt.

3. Turn Service and Landing Pages Into Decision-Making Tools

Thin service pages rarely generate leads from website visits because they repeat broad claims instead of answering practical questions. A useful page should explain: 

• Who the service is designed for 

• What problem it addresses 

• What the process generally involves 

• What makes the company’s approach distinctive 

• Which locations it serves 

• What the visitor should do next 

Local relevance belongs here too. A business serving downtown Olympia, West Olympia, and growing areas around Lacey should write for those audiences naturally. Real regional knowledge is more persuasive than dropping city names into unrelated sentences.

4. Make Contacting the Business Remarkably Easy

Every extra field or hidden phone number can lose an inquiry. Ask only for what begins a useful conversation. Name, email, phone number, service needed, and a short message are often enough. 

Contact details should be easy to find, especially on mobile. Tell visitors what happens after submission. “Our team will respond within one business day” removes uncertainty, provided the business can meet that expectation.

5. Use Genuine Reviews and Testimonials to Reduce Doubt

Customers expect a business to praise itself. Real feedback adds another voice. Strong testimonials mention the client’s challenge, working experience, and outcome. 

Authenticity is essential. The Federal Trade Commission’s Consumer Reviews and Testimonials Rule, effective since October 2024, addresses deceptive review practices and allows civil penalties for knowing violations. Publish honest feedback, obtain permission, and never manufacture social proof.

6. Publish Content That Answers Questions Customers Actually Ask

A useful blog begins before the writing. Ask which questions customers repeat, then turn those conversations into practical articles, FAQs, guides, and comparison pages. 

For example, a financial professional might explain which records a new client should prepare, while a contractor could compare repair with replacement. 

Three Girls Media emphasizes original content shaped around each client’s goals, audience, voice, industry, and budget. This supports lead generation for small businesses by answering a need before asking for an appointment and can help companies get more leads from website content over time. 

 7. Treat the Mobile Experience as the Main Experience

Mobile usability isn’t a nice-to-have anymore; it’s the whole ball game. The U.S. Census Bureau reported that 90% of U.S. households had a smartphone in 2021, and in Thurston County, 94.5% of households had a broadband subscription between 2020 and 2024. 

So, pull up the site on your actual phone; don’t just eyeball a desktop preview and call it done. Here’s what to check: 

• Is the text readable, with enough breathing room between lines? 

• Can you tap buttons without missing or double –tapping? 

• Do the forms ask for way more typing than they should? 

• Do images load fast, or do they drag? 

• Do the menus open and close as they should? 

• Can someone tap a phone number and call straight from it? 

Quick tip: Ask someone unfamiliar with the site to find one service and submit an inquiry by phone. Their pauses may reveal ways to improve website conversions. 

8. Use SEO to Attract People Who Are a Good Fit

More traffic is not automatically better. SEO should connect a business with people who need its services. Build pages around specific services, questions, and locations instead of repeating a broad phrase. 

For a South Sound business, that may mean an Olympia page supported by useful information for Lacey, Tumwater, or the wider county. Each page needs distinct information and a clear purpose. 

A helpful article may earn search visibility, supply social media material, and give email subscribers a reason to return. Connected website marketing strategies make each piece work harder and support more consistent website lead generation. 

 9. Show Expertise With Specific, Verifiable Evidence

“We deliver excellent results” doesn’t tell anyone anything they can actually check. Swap out the vague claims for proof: years of experience, real work samples, awards you’ve won, stories from actual clients, or outcomes you can walk someone through. 

The Census Bureau estimated that e-commerce accounted for 16.4% of U.S. retail sales in the second quarter of 2026. Not every site needs a store, but customers routinely use digital channels to research, compare, and act. The website may do much of the persuading even when a transaction happens elsewhere. 

 10. Track Leads, Learn From Them and Keep Refining

Effective website conversion optimization is ongoing. Look at where your inquiries are actually coming from, which pages people browse before they reach out, and which calls to action are pulling their weight. Then match that data against how good those leads actually turn out to be. 

A useful monthly check-in might cover: 

• How many calls and form fills came in 

• Which pages generated those inquiries 

• What search terms or campaigns brought people to the site 

• What share of inquiries looked like your ideal customer 

• Questions prospects tend to ask before they’re ready to move forward 

If you’re seeing traffic but not inquiries, that’s usually a sign your messaging or your next step isn’t landing. Many unsuitable leads may mean the wording is too broad. These patterns help a business get more leads from website traffic while focusing on worthwhile opportunities. 

Website Lead Generation Mistakes That Quietly Cost Inquiries 

Some mistakes are obvious. Others look harmless but steadily weaken trust. 

Avoid manipulative design. In a 2024 international review, the FTC reported that nearly 76% of examined sites and apps used at least one possible dark pattern. Confusing buttons, concealed terms, and artificial urgency damage the trust that good website lead generation requires. 

Turn the Website Into a More Capable Member of the Team 

A productive website welcomes the right visitor, explains the business’s value, anticipates questions, and makes the next step comfortable. Strong website lead generation depends on how well each part of that journey works together. 

Use this quick website check: 

• Can a new visitor understand the business within seconds? 

• Does every core service have a useful page? 

• Is the primary call to action easy to find? 

• Are forms short and functional on mobile? 

• Do testimonials and claims have real support? 

• Does the content address current customer questions? 

• Are leads tracked by source and quality? 

Start with the page closest to a sale or consultation, fix the clearest obstacle, and measure what happens. This focused approach to website conversion optimization can help a business generate leads from website traffic without relying on a dramatic redesign built on assumptions. 

Make Every Visit Count 

A stronger website gives people clear reasons to stay, trust, and respond. Three Girls Media, Inc. brings more than 22 years of experience to content creation, social media and visual storytelling, email marketing, advertising, branding, and strategy and consulting, with tailored plans and à la carte pricing.  

Businesses in Olympia, Lacey, WA, Thurston County, and beyond can work directly with the CEO and senior team instead of settling for a one-size-fits-all campaign. To get more leads from website visits and turn them into worthwhile conversations, contact Three Girls Media at 408-218-2391 for a complimentary, no-obligation consultation. 

The post 10 Simple Ways to Help Your Website Generate Stronger Leads Now appeared first on Three Girls Media.

Have you ever wanted to know the ideal length for a social media post or what to do if yours is too long or too short? Getting it right is especially important if your business relies on social media content getting out and being seen by your target audience.

Every major social media platform has different guidelines. Familiarity with the specifics of each is valuable knowledge for any social media user and content creators, in particular.

In order of user numbers, Facebook, YouTube, Instagram and TikTok are the most popular profile-based social media platforms in the Western world right now. Statista found, as of October 2023 (as of late 2023 data, still holding strong in 2025). Also, stay ahead of the curve with these Top Social Media Trends for 2025.

• Facebook had approximately 3 billion users
• YouTube had 2.5 billion
• Instagram had 2 billion
• TikTok had 1.2 billion

Each time you post on any of these platforms, you are potentially reaching billions of social media users. These users will know when something feels different, so aligning with platform standards is important.

What To Consider When Choosing The Correct Length Of Your Social Media Posts

There are a couple things to consider when choosing the correct length of a social media post.

The two factors you’ll need to consider when determining the length of your social media posts are your audience’s attention span and the formatting parameters of each social media platform. Here are a couple things to keep in mind regarding those two factors:

• Attention span goes hand in hand with content volume. The amount of content aimed at a consumer limits how much they can absorb.
• Platform formatting is based on the design developed by the social media site over the course of many years. An example of this is seen in character limits for X, formerly known as Twitter.

What this means is that what works for one platform may not work for another. For instance, many advise writing up to the character limit where your text will be cut off by a continuation tab. This is also known as the point of truncation or shortening. Other platforms, like X, strictly limit the character count, which in X’s case is 280.

So why might you want to go beyond recommended character limits when writing social media posts? There are three primary reasons:

• It’s more about optimal ranges than optimal character numbers.
• The actual character limit never matches the optimal range.
• Engagement truly depends on the quality of your content.

If you choose to write more than the recommended amount, make sure that everything you write serves a purpose! See the latest 2025 Social Media Character Limits Cheat Sheet for easy reference.

The Correct Length For A Social Media Post On Each Platform

Which social media platform you post on will determine the correct length for your marketing content.

Which social media platform you post on will determine the correct length for your marketing content. Learn how 2025 Algorithm Changes Impact Engagement.

Facebook

Facebook is the most popular social media platform, hands down. It boasts a maximum character limit of 63,206 on posts, which allows users to post long-form content.

Among the top social platforms, Facebook demonstrates the largest disparity between the recommended character count for posts and its actual limit.

Most marketers agree that Facebook posts should be 40-80 characters.

How To Increase Or Shorten Facebook Posts

To lengthen a post:

• Add an image, link or video and comment on it in the caption.
• Add a factual or emotional detail.

To shorten a post:

• Edit out any oversharing.
• Ensure your first sentence is descriptive and has impact.
• Trim unnecessary filler words (e.g. “really,” “maybe,” “kind of,” etc.).

Instagram

Instagram photo or video captions can be up to 2,200 characters long with a maximum of 30 hashtags. Truncation occurs at 125 characters, which is where the social platform sets its cutoff for ads and promotional entries. Instagram is unusual in that outside research recommends a longer post length than the platform. In fact, the ideal length is under 125 characters.

How To Increase Or Shorten Instagram Posts

To lengthen an Instagram post:

• Dig deeper into the content you’re sharing and give it context.
• Don’t rely on the picture or video to be worth a “thousand words.” Decode it for your audience.
• Be thorough with your description.
• Add the maximum number of hashtags – up to 30.

To shorten an Instagram post:

• Allow your 30 hashtags to speak for you.
• Cut long, complex words and use simple language instead.

X (Twitter)

X’s famous 140 character-long limit doubled in 2017, to the applause of many. The reason given for the increase to 280 characters was not clearly outlined by the social platform, although the original limit was modeled after the average character count of a text message.

How To Increase Or Shorten X Posts

To lengthen a post:

• Add hashtags – 3 to 4 are common on the X platform.
• Add a hyperlink that supports your content.
• Add details or adjectives that are compelling and drive an emotional response.

To shorten a post:

• Simplify your language by cutting filler words; however, be careful not to change the post’s meaning in the process.
• Use hashtags (2-3) in your text to signal important concepts.
• Post an image alongside your update to make your point in fewer words.

LinkedIn

LinkedIn technically limits posts to 700 characters. However, like Facebook, it is truncated with a “See More” button at 140 characters. The social platform and outside researchers agree that 140 characters is the ideal upper limit for a LinkedIn post to ensure maximum visibility.

How To Increase Or Shorten LinkedIn Posts

To lengthen a post:

• People seeing your post may not be familiar with the content’s subject matter, so be descriptive.
• Expand your vocabulary. On LinkedIn, it’s perfectly acceptable to use industry jargon.

To shorten a post:

• Reduce filler words and cut out any language that isn’t professional or businesslike.
• Use hashtags sparingly (no more than 2-3) to clarify your subject matter while using vocabulary economically. If you place these at the end of your update, you’ll still get the value of the added visibility without them taking up valuable real estate in the update itself.
• Use a hyperlink that corroborates or expands upon your content.

6 Tips For Writing Short, Compelling Social Media Posts

Since your space is limited, make sure your social media posts are high quality.

In most social media environments, you have a matter of seconds to capture a user’s eye. It’s important your content is high-quality, free of errors and worthy of attention. Here is a condensed list of six best practices to ensure your content is ready for your audience:

• Check Spelling And Grammar. Proofreading is not a one-step process. Monitor your copy for errors while drafting. Taking a break and returning with fresh eyes can make a world of difference in terms of catching typos.
• Monitor Responses. Regularly check comments, messages and platform analytics to see what works and what doesn’t for your audience. If you put your followers first, you will see a positive response to your posts. Gauging responses is one way to prioritize the reader.
• Provide Value. Another way to get into an audience-first mindset is to think in terms of what value your content holds for your reader. Keeping your content relevant to your core audience is essential.
• Choose Links And Media Carefully. They are part of your social media update’s message. Additionally, they may receive more attention than your textual commentary. Videos and other media posts currently receive the most attention on social media. If you’ve caught someone’s attention with a post including a link, they may spend more time perusing the link’s content than yours. Make sure anything you share aligns with your brand and is something you are comfortable endorsing.
• Pay Attention To Advertising Specs. Single-image advertising specs for most social media platforms read like a list of best practices for creating an image-based post. Even if you aren’t paying for ads, you can learn a lot from the various platforms’ guidelines.
• Include A Call To Action. If you’ve done everything to ensure your social media post is compelling and cleanly executed, you will have your audience’s attention. Use it to inspire some kind of follow-up or action with your words. Be positive and provide motivation. This allows your audience to interact fully with your online output.

How To Ensure The Correct Social Media Post Length 

Make sure all your social media posts are visible, easy to read and include some form of media or hyperlink. While shorter is generally better, the ideal ranges I listed above will provide helpful guidelines to follow. In the end, the quality of your social media post will determine whether people engage with it or not.

If you want custom, quality social media posts written for your business, do not hesitate to contact us at Three Girls Media. We also manage social media advertising campaigns specifically customized for your business and your audience.

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Meet The Host

At the heart of The Business Pioneer Podcast is Erika Montgomery, founder and CEO of Three Girls Media, an award-winning digital marketing agency based in the greater Seattle, Washington area. With a wealth of experience in brand storytelling and marketing strategy, Erika brings her passion for entrepreneurship to every episode. Her thoughtful questions and keen insights create a platform for innovative business leaders to share their journeys, lessons learned and actionable advice.

Learn Expert Insights From Seasoned Entrepreneurs

Each episode of The Business Pioneer Podcast offers a behind-the-scenes look at how today’s business leaders drive growth and navigate industry challenges. From start-up success stories to scaling strategies and leadership lessons, the podcast provides practical guidance for business owners, founders and aspiring entrepreneurs.

What you’ll discover::

• Personal stories: Hear directly from entrepreneurs about their paths to success, the challenges they’ve overcome and the pivotal moments that shaped their businesses.
• Expert insights: Get valuable strategies for growth, leadership and market disruption from industry leaders.
• Real-world advice: Take away practical tips you can apply to your own business ventures.

Whether you’re an experienced business owner or just starting out, The Business Pioneer Podcast offers fresh perspectives and practical insights. Erika Montgomery’s warm, thoughtful hosting style creates an engaging environment where business leaders feel comfortable sharing candid advice. Each episode offers a fresh perspective on what it takes to build, grow and lead a successful business in today’s fast-paced world.

The Business Pioneer Podcast is available on multiple platforms, making it easy to tune in wherever you are. You can catch the latest episodes on YouTube and Spotify.

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