So, how can you increase your brand’s visibility? Whether it’s through traditional approaches or using the contemporary digital environment, there are many proven ways to get your organization’s name out there. In this article, we cover the best methods to stand out in the crowded digital landscape.
1. Focus On SEO
A focus on SEO can help to grow your brand’s visibility.
Perhaps the single most effective way to increase your brand’s visibility is to focus on search engine optimization, more commonly known as SEO. Moz describes SEO as “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as ‘organic’) search engine results.”
Since most traffic online is driven by search engines, it stands to reason that if you want your brand’s visibility to grow, you need to become SEO savvy.
WordStream details some of the most important things to keep in mind when building your SEO strategy:
- Use targeted keywords in all the right places.
- Write for humans first and search engines second.
- Prioritize user experience.
- Build relevant links.
- Format content for Featured Snippets.
- Remove anything that slows down your site.
- Pay attention to Google algorithm updates.
- Improve existing content and add missing subtopics.
Once you have figured out your SEO strategy, it’s time to look at other marketing strategies that can grow your business.
2. Use Social Media Marketing
Using social media marketing is one of the most cost-effective ways to increase your brand’s visibility. Engaging on social media shows your consumers who you are, that you are active in your industry and that you are someone they can trust. Additionally, the structure of social media makes it easy for followers to share your posts on their own feeds.
Not all social media platforms will be right for your business. Take the time to consider the following before diving into content creation:
- What are your goals?
- What is your marketing budget?
- What platforms are your customers on?
- Where are your competitors?
- How will you manager your social media accounts?
Once you’ve decided which social media platforms will best increase your brand’s visibility, it’s time to decide what and when to post.
3. Start A Blog
Blogging can help increase your brand’s visibility.
Blogging is a modern-day approach for brands to not only exhibit their expertise, but also generate great content that can be circulated online. Try attaching a blog to your website, so it’s easily accessible. Uploading new and creative copy regularly and promoting it on your social media platforms can also increase traffic.
Another method to gain brand visibility through blogging is to find guest bloggers with a large following of their own. Once they have written for you, most often they will promote their pieces and all their followers will now know about your brand. We have more tips on fostering a positive relationship with influencers in this article.
4. Use Video
Using videos is a great marketing strategy to bring attention to your business.
The online environment has an extensive reach, so as marketers it’s important to find methods that are efficient and reach the most people. Videos are the most likely form of media to go “viral,” but if you don’t have a viral video concept, you still have options. With YouTube being the second largest search engine, a great way to reach their users is to advertise on the videos they watch. When people click on viral videos, your ad will appear first – an instant way to make more people aware of your brand.
Another option to incorporate video into your strategy is using them in your social media marketing. Most platforms include a video option, but ensure you follow each platform’s requirements to get the most results from your video content.
5. Invest In Promotional Products
Promotional products can have an incredibly positive impact on your brand visibility and should be used in your marketing strategy. After all, who doesn’t like free products? Whether you’re giving out samples or complementary services, encourage your customers to share their experiences. Your products can also be used as rewards for a campaign.
Delta Marketing also has a list of some of the most popular promotional products guaranteed to increase your brand visibility and leave consumers with a positive impression of your company.
Need Help Improving Your Brand Visibility Online?
Building brand visibility can be a difficult and time-consuming task involving research and clear strategies. However, with the expansion of online advertising, companies have access to countless digital solutions in addition to traditional marketing approaches.
Do you still have questions about marketing? Contact us today for a complimentary, no-obligation consultation with our CEO, Erika Taylor Montgomery. She would be happy to share other content marketing and public relations strategies that can be beneficial for your business!
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