Whether you’re a small startup with high hopes or an established and well-loved business, growing brand visibility should always be a priority.
Growing your customer base through visibility is usually the backbone of any business, as it brings in revenue and establishes a reputation that can promote the longevity of a company. Circe Research conducted a study that found that 77 percent of B2B marketing leaders believe strong branding and awareness is critical to the growth of a company.
So, how can you increase your brand’s visibility? Whether it’s through traditional approaches or using the contemporary digital environment, there are a number of proven ways to get your brand name out there. Let’s take a look at some of the best methods.
1. Focus On SEO
A focus on SEO can help to grow your brand’s visibility.
Perhaps the single most effective way to increase your brand’s visibility is to focus on search engine optimization, more commonly known as SEO. Moz describes SEO as “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as ‘organic’) search engine results.”
Since most traffic online is driven by search engines, it stands to reason that if you want your brand’s visibility to grow, it’s essential to become SEO savvy.
WordStream details some of the most important things to keep in mind when building your SEO strategy:
- Use targeted keywords in all the right places.
- Write for humans first and search engines second.
- Focus on user experience.
- Focus on building relevant links.
- Format content for Featured Snippets.
- Remove anything that slows down your site.
- Pay attention to Google algorithm updates.
- Improve existing content and add missing subtopics.
Once you have figured out your SEO strategy for increasing your brand visibility, it’s time to look at other marketing strategies that can grow your business.
2. Use Social Media Marketing
Using social media marketing is one of the most cost-effective ways to increase your brand’s visibility. Engaging on social media shows your consumers who you are, that you are active and engaged with your brand and that you are someone they can trust. Additionally, the structure of social media makes it easy for followers to share your posts on their own feeds – a quick and easy boost to the visibility of your brand.
Not all social media platforms will be right for your business. Sprout Social suggests taking the time to consider the following before diving in to content creation:
- What are your goals?
- What resources are available to you?
- What content types do you have?
- Where is your audience now?
- What industry are you in?
- Where are your competitors?
- How will you manage all the social media channels?
Once you’ve decided which social media platforms will best increase your brand’s visibility, it’s time to decide what and when to post. Three Girls Media provides helpful tips and ideas to jumpstart your social media marketing.
3. Start A Blog
Blogging can help increase your brand’s visibility.
Blogging is a modern-day approach for brands to not only exhibit their expertise but also generate great content that can be circulated online – therefore increasing visibility. Try attaching a blog to your website so it’s easily accessible and be sure to not only upload new and creative content regularly, but also promote them on your social media platforms to increase traffic. Another method to gain visibility through blogging is to find guest bloggers with a large following of their own. Once they have written for you, most often they will promote their pieces and all their followers will now know of your brand.
When writing your blog, it’s important to focus on SEO in order to boost your brand’s visibility online. This Three Girls’ article goes into more detail on business blogging for SEO.
4. Use Video
Using videos is a great marketing strategy to bring attention to your brand.
The online environment has an extensive reach, so as marketers it’s important to find methods that are efficient and reach the most people. Above the written word and photos, videos are usually the most common to go “viral.” Try to not only create interesting and engaging video content, but also get your brand attached to other videos. With YouTube being the second largest search engine, a great way to reach their users is to advertise on their videos. When people click on viral videos, your ad will appear first – an instant way to make more people aware of your brand.
Other options to include video in your content strategy are to use them in your social media marketing. Most platforms include a video option, and each has its own requirements or recommendations for videos. Check out this extensive description of each social media platform and the potential video uses to build brand awareness.
5. Invest In Promotional Products
Promotional products can have an incredibly positive impact on your brand visibility and should be used in your marketing strategy. As stated by Cathy Houston with Delta Marketing, promotional products:
- Resonate with customers.
- Help to increase your sales.
- Make an impression.
- Broaden your reach.
- Are cost-effective.
- Are liked by consumers.
Delta Marketing also has a list of some of the most popular promotional products guaranteed to increase your brand visibility and leave consumers with a positive impression of your company.
Building brand visibility can be a difficult and time-consuming task involving research and clear strategies. However, with the expansion of online advertising, companies have access to a number of digital methods guaranteed to gain visibility as well as the more traditional marketing approaches. Consider the above examples and get started with increasing your brand’s visibility and overall success.
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