The Creative Crew & What They Do



Someone once said, “A championship team is a team of champions,” and that’s how we feel about our talented crew at Three Girls Media. We’re a fun, expressive and creative bunch, and those qualities shine through in the work we do for our clients. Get to know each member of the Three Girls family.

Erika Taylor Montgomery

Erika Taylor Montgomery


Erika Taylor Montgomery, CEO and Founder of Three Girls Media Inc., enjoyed an 18-year broadcasting career in the San Francisco Bay Area before transitioning to Public Relations and Marketing. In 2005, Montgomery launched Three Girls Media, a personalized PR and custom content marketing agency, in Silicon Valley specializing in working with small and mid-size companies worldwide. In 2013 she relocated the company to the greater Seattle area.

See more about Erika

See Erika quoted in these stories:

  1. “Small Business Owners Give Back” on
  2. “PR Agency Perspectives: How to Explain the Press Release vs. Media Pitch to Clients” on Bulldog Reporter
  3. “Public Relations for Small Businesses: 6 Tips for Success” on Business News Daily

Erika is a sought-after public speaker and the co-author of the bestselling book, The Spirit of Silicon Valley – Journeys & Transformations Beyond Technology, available on In addition, she was the creator and host of PUNCH! Media & Marketing Made Easy, a popular educational talk show on KDOW 1220am, The Wall Street Business Network. Archives of the program are available here.

As a journalist, Erika covered Bill Clinton’s presidential campaign, the San Francisco/Loma Prieta Earthquake of 1989 and the infamous Oakland Hills fire; she also enjoyed the lighter side of TV, hosting The Simpsons and Star Trek marathons for the WB network. Following her award-winning broadcasting career, and prior to beginning Three Girls, Erika worked as Director of Media Relations for a prestigious Silicon Valley PR firm where she managed campaigns for NBC, including work with the cast of Will & Grace and Crossing Jordan. She also spent several years working for the California State Legislature as a Press Secretary.

Erika’s personal media accomplishments include more than 5,000 media placements in outlets including The Wall Street Journal, InStyle, Oprah, USA Today, The New York Times, the Washington Post, Fox News, CNN and MSNBC, as well as international press throughout Europe, Mexico and Australia.

When she’s not in the office you’ll likely find Erika cooking or baking, two of her favorite pastimes. She also enjoys planting and caring for her large veggie garden, picking organic blackberries that surround her country property, Moose Hollow, and binge watching TV shows like Deadliest Catch, Top Chef and Project Runway.


Erika is a sought after pubic speaker and gives keynotes, seminars, webinars & workshops nationwide. Some of her most popular topics include:

  • Great Free & Low-Cost Public Relations Resources
  • Social Media – Best Practices for Facebook, Instagram, Twitter and Other Top Platforms
  • Blogging – How to Maximize Posts for Search Engine Optimization
  • Websites – How to Optimize Yours for Better Conversion Rates

To contact Erika or book a speaking engagement call her at 408-218-2391 or email her at

Emily Sidley

Emily Sidley

Senior Director of Publicity

Emily joined Three Girls Media’s team in 2006 and hasn’t looked back. With a strong background in writing, organization and creativity, she loves getting the word out about small and medium-sized businesses!

See more about Emily

See Emily quoted in these stories:

  1. “Marketing Lessons From 4 Iconic Campaigns and Visionaries” on
  2. “Creating Content? Write Specifically for Your Target Customer” on Business News Daily
  3. “How to Run a Successful Social Media Advertising Campaign” on Meltwater

In addition to managing social media and blog campaigns across a wide range of industries (from home design, cooking and wellness to student loans, law and multi-state taxation), Emily has also worked with media outlets across the country, such as The View, Women’s Health, Prevention and CNET, to secure hundreds of editorial media placements for Three Girls’ clients.

Emily holds a B.A. in Communication with an emphasis in Public Relations. Before she came to Three Girls, she was Publicity Chair for the Pacific Lutheran University “Relay For Life” marathon for the American Cancer Society, which won three awards for the campaign. She also developed a strategic campaign for the Veteran’s Affairs program in Washington and served on the Lute Crew Alumni Association’s board as Provisional Communications Director.

Outside the office, Emily is very active at her church and volunteers in multiple capacities. She enjoys playing in the rain, dance parties with her husband and kids, and spending time with friends and family.

Natalie Petersen

Natalie Petersen


With a B.A. in public relations and a minor in communication studies, Natalie enjoys working with small and mid-sized businesses to spread the word about their brand. Having several years of customer service experience, Natalie is passionate about building close relationships with her clients based on open communication and a transparent process.

See more about Natalie

See Natalie quoted in these stories:

  1. “Content Marketing: How to Use It for Success” on Business 2 Community
  2. “Variety is Key: How to Make Vlogs like Lucie Fink” on Business 2 Community
  3. “How to Make Your Brand ‘Binge-Worthy'” on Business 2 Community

Natalie loves getting her clients noticed in the media and watching their brand awareness and name recognition rise. A strong writer, Natalie has a terrific knack for capturing a company’s voice and personality whether she’s writing blog articles, social media posts or collateral and web copy.  

When not in the office, Natalie enjoys submerging herself in current events and pop-culture. You can often find her watching the news, Netflix, listening to My Favorite Murder or searching for a new Kylie Cosmetics lip color.

Danielle Winski

Danielle Winski


With an extensive background in customer service and a degree in marketing management, Danielle understands the importance of building positive and lasting relationships through open communication, transparent actions, and shared accomplishments. Her passion for writing and a need for creative opportunities lead her to the field of Marketing and PR. During her time with Three Girls Media she has gained skills that make her a rock star publicist and well-rounded person.

See more about Danielle

See Danielle quoted in these stories:

  1. “The Goldilocks Approach to Content Marketing Expectations” on Business 2 Community
  2. “Blogging Do’s and Don’ts You Need to Know Now!” on Business 2 Community
  3. “8 Smart Public Relations Lessons from ‘Orange is the New Black’” on Business 2 Community

Most of Danielle’s free time is spent at the stables caring for her horse and watching her oldest daughter ride. When not at the barn, the Pacific Northwest native loves cuddling up with a warm drink and a good book, trying to capture the splendor of nature with her DSLR camera while camping, and being silly with her daughters.

Sarina Ziv

Sarina Ziv


Sarina has more than ten years of experience managing web content creation and market research projects ranging from small non-profit and startup environments to high profile, million dollar accounts. She graduated with a B.A. in German, got hitched and began traveling the world with a growing family. She has lived in the Middle East, studied abroad in Germany and worked in South Korea teaching academic and business writing at the prestigious Sogang University.

See more about Sarina

In 2010, Sarina’s desire to understand marketing and business cultures on a global scale inspired her to earn a master’s degree in international business and economics from the University of Kansas. Her published research focused on the unique marketing strategies of international technology companies.

Today Sarina lives in the Seattle area with her husband, their two daughters and a lovable puppy. She is a film buff who enjoys geeky events and outdoor adventures. You will likely find her writing late at night, tinkering with Javascript over her lunch break, and baking cookies after work with her kids!

Mericia Gonzales

Mericia Gonzales


Mericia joined Three Girls Media with more than a decade of multimedia experience under her belt. She has a passion for producing informative and entertaining stories. She earned her B.S. in Journalism with an emphasis in Broadcasting and a Minor in Spanish from San Jose State University in Silicon Valley.

See more about Mericia

The last few years she has worked in television, magazines and online publications as an Entertainment Journalist in Las Vegas, NV and San Francisco, CA, but even when reporting she has felt that her home in the media world is behind the scenes. She is excited to have made the transition into public relations and enjoys translating her clients’ goals into tangible story ideas that result in compelling and meaningful content.

Mericia enjoys discovering the latest trendy spot, hitting the clubs for a dance, checking out a show, keeping up on various TV shows, knowing the latest celebrity gossip and spending time with her friends and family.

Sedona Wall

Sedona Wall

Publicity Assistant

Sedona joins Three Girls Media as a Publicity Assistant attending The Evergreen State College, majoring in Political Science and Arts Media. Her studies have been strongly influenced by her interest in content created in political atmospheres throughout history and what that art, writing or performance is representing for different groups of people.

See more about Sedona

See Sedona quoted in this story:

  1. “3 Lessons in Social Media Brilliance from Rihanna” on PR Daily
  2. “3 Social Media Gems from Rihanna that Change the Game” on Business 2 Community
  3. “The Powerful Marketing Strategies of ‘Lady Bird’ that Charm Millennials” on Business 2 Community

When not spending time in school or working, Sedona enjoys painting and reading. She loves creating landscapes of different spots in Olympia, WA, where she lives with her beautiful Maine Coon cat, Moppy. Sedona also enjoys eating out, bonding with friends and hosting events at her home. On occasion you can catch Sedona performing or attending comedy sets in the South Puget Sound.

Jesse Allred

Jesse Allred

Publicity Assistant

Jesse recently joined Three Girls Media as a Publicity Assistant. She holds a B.A. in Journalism, with a focus on Public Relations, from Western Washington University. Previous experience includes working with the Society of Entrepreneurial Innovative Women and Opportunity Council, a nonprofit in Bellingham, where she enjoyed learning the link between effective PR and charitable organizations.

See more about Jesse

See Jesse quoted in this story:

  1. “How to Build a Brand for Success” on Business 2 Community
  2. “5 Valuable Marketing Resolutions for the New Year” on Business 2 Community

When she’s not working, Jesse loves to watch movies and documentaries, and enjoy a cup of tea with her dog and two cats.

Effy Montgomery

Effy Montgomery

Office Greeter

Effy Zoey Faye, simply known around Three Girls as Effy, very much enjoys her role as “Office Greeter” and 4-footed best friend to Erika, Three Girls’ CEO. With her own Instagram account, Effy dishes out great marketing advice in a series titled, “Effy Says…” Follow her on Instagram at @Effy_On_Business.

See more about Effy

Effy is a Chihuahua Pug mix with a petite face, a curlicue of a tail and beautiful golden eyes, and adores wearing anything that keeps her warm. Erika found Effy at the Silicon Valley Humane Society; the shelter picked her up as a stray. She is very happy to be living with her forever family.

Outside the office, Effy is a friendly dog that enjoys the simple things in life. Her daily schedule consists of long naps on Erika’s desk or on the back of her sofa and walks through Erika’s country property, Moose Hollow. She loves eating raw baby carrots, burrowing under the covers of the bed and playing with furry stuffed toys, especially her favorites – a chicken that clucks and cow that moos.

Reach Us

We can't wait to work with you and your business.

Three Girls Media, Inc.
1201 E Yelm Ave.
Ste 400, PMB 192
Yelm, WA 98597



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