A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional advertisement. Influencer marketing is a sweet hybrid of old and new marketing […]
Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand out from the crowd. Recent studies show that nearly 72 […]
Don’t sleep on the job! You need to interact and engage with your social media followers! In fact, research shows 71% of consumers who receive a quick response on social media are more likely to recommend that brand to their friends and family. Stay tuned for more of Effy’s insight and follow her on Instagram, or […]
How often should you change your social media ads? Senior Director of Publicity Emily Sidley gives advice on how to keep your audience engaged in this video. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other recent blog posts.
Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business […]
In this day and age, social media holds a value that businesses simply cannot ignore. It doesn’t matter if you run a three-person graphic art business or a 500-strong financial services company. If you’re not using social media, you’re costing your business an untold amount of money in lost revenue from all the potential customers […]
Effy wants to know where you’re prioritizing social media on your marketing plan. The majority of marketing professionals believe it is an important strategy to include as three-quarters of consumers use in their buying process. Don’t get left behind by your competition; make sure you focus some of your resources on this area of marketing.
Social media advertising is incredibly important in this day and age. How can you make sure you’re managing your ads effectively? Find out in this blog post I wrote for the Small Biz Lady at SucceedAsYourOwnBoss.com. Most small business owners know a social media presence is important for their marketing. However, for a strong social […]
Make sure your blog post titles fit the four U’s of headline writing! CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley share what they are in this video. Want to learn more about marketing, social media, blogging and public relations? Check out some of our other recent blog posts!