Check Out The Latest Marketing Tips, Tricks And Insights From Our Team

Public Relations: What It Is & What You Need to Know

Public Relations: What It Is & What You Need to Know

What do you think of when you hear the term public relations? Maybe you think of a celebrity’s publicist, or a major company’s spokesperson. Perhaps you think of an organization’s strategy on their social networking sites or your mind automatically goes to media relations or a press release. The truth is, public relations (PR) can […]

How To Rock Facebook For Businesses In 2020

How To Rock Facebook For Businesses In 2020

There are all sorts of social media platforms for brands and companies to incorporate into their marketing strategy, such as Twitter, TikTok and Instagram. However, one social media giant has kept its place at the top, and year after year acquires more and more users: Facebook. According to Oberlo, there are 2.7 billion monthly users […]

Effy Says… Include A Call-To-Action

Effy Says… Include A Call-To-Action

When you’re creating content to share on your business’ social media channels, do you ever think about your viewers’ next step? At the end of your next post, try directing your fans to your website or blog to gain website traffic.  By including a call-to-action, you are ultimately turning your simple social media post into […]

How To Keep Your Content Relevant And Engaging

How To Keep Your Content Relevant And Engaging

Whether it be by careful consideration or a lucky break, discovering content that your audience goes crazy for is always to be celebrated. However, it’s important to understand that while a specific content marketing piece worked at that time and for a particular audience, it may not be as popular the second time around.. The […]