We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience is going out of style, and quickly.” Because there […]
If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these measures are important, what some of the most valuable metrics are and how you can use these indicators to […]
As a well-trained pooch, I understand calls-to-action. Commands like “sit” and “stay” give me direction and earn me my favorite treats. After letting your audience know the benefits of using your services, show them how to cash in on that value by following or subscribing! This shows them you’re serious about delivering on your promises, […]
Does your audience know what you want their next steps to be once they see your content? Make sure you tell them! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include a call to action in all of your content for effective digital marketing.
I will never forget attending orientation at the college I was planning on enrolling in and realizing I didn’t really know what I wanted to specialize or major in. When I mentioned to my adviser that I really enjoy talking to people, advertising and creative problem solving, he immediately suggested I look into public relations. […]
As a fashionable dog of Instagram, I take great care to wear my best sweaters and match my graphics to my outfits in the content I post. Choosing colors and fonts to use consistently on graphics elements is just one part of defining your style! I also match imagery to my message. Get creative when […]
Your audience is looking for original content, so give it to them! In this week’s video, CEO Erika Taylor Montgomery explains why your company needs to create high quality, original content as part of your marketing strategy.
With less than two months left in the year, it’s imperative you create your new marketing strategy for 2020 now. How can you make sure it’s successful? There are nine key elements you should include to ensure your plan accomplishes your goals. 9 Elements For An Effective Marketing Strategy 1. Carve Out Funds For Your […]
As Rudyard Kipling wrote, “Words are, of course, the most powerful drug used by mankind.” They can inspire, motivate, invigorate…and sometimes they can be just what you need to hear to fuel your next marketing strategy! With this in mind, I’ve collected 23 quotes from all sorts of notable figures to jumpstart your business’ efforts. […]