Do you know what a boilerplate is and why you should have one for your business? Learn why they are important in your public relations and marketing efforts and how to write for your organization. What is a Boilerplate? A boilerplate is a ready-to-use content you can employ in a variety of instances. It provides […]
When it comes to creating content for your business, the key is to work smarter, not harder. In this video, CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain how to repurpose your old content. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our […]
A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional advertisement. Influencer marketing is a sweet hybrid of old and new marketing […]
How often should you change your social media ads? Senior Director of Publicity Emily Sidley gives advice on how to keep your audience engaged in this video. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other recent blog posts.
Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business […]
Last year we brought you 3 PR tips from everyone’s favorite sitcom, The Office. Well, our obsession with Dunder Mifflin is as strong as ever, so we decided to delve back into the wisdom of our friends from Scranton. The show is surprisingly chock full of valuable marketing insights that you can use in your […]