An easy way to keep your audience engaged is to plan your social media content relevant to the season! Each season brings different topics, like weather and holidays, that you can use to better connect and relate with your viewers. Don’t forget, that as the days are short and your followers’ schedules are busy, adjust […]
Your consumers are looking for more than just a sales pitch! In this week’s video, CEO Erika Taylor Montgomery explains the importance of not sounding too much like an ad in your digital marketing content.
Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point, and a big part of that is writing in a way that connects with your target audience and clearly shows them what makes your brand better […]
This article was originally published on April 14th, 2016. Social media marketing tactics provide a wonderful opportunity for your company to connect with customers, reach a new demographic and grow your client and fan base in a way that traditional brick and mortar stores and customer service hotlines can’t. Using social media as a vehicle […]
As a smart pooch who loves to bark, I know how important it is to be able to start a conversation! So get your followers involved and strike up an interesting discussion. Ask questions in your social media posts, and end them with a strong call to action like “comment below” or “see on our […]
What are the core values of your business? Is your brand consistently portraying a cohesive identity? In this week’s video, CEO Erika Taylor Montgomery explains the importance of establishing a consistent brand identity that reflects your company accurately – no matter who on your team is creating the content.