Video: 10 Common Marketing Mistakes

Video: 10 Common Marketing Mistakes

Is your brand’s marketing effective? Find out if you’re guilty of making any of these common mistakes, and contact us if you’d like help correcting them! Want to learn more about marketing, social media, blogging and public relations? Check out some of our other recent blog posts.

Multicultural Marketing And Its Significance For Your Brand

Multicultural Marketing And Its Significance For Your Brand

The U.S. consumer market is continually growing in diversity, and multicultural marketing is your gateway to building brand loyalty and sales among these groups. It’s a necessity for brands that are looking to establish real, genuine connections with consumers. Here are some ways multicultural marketing can help your brand remain relevant when trying to connect […]

Blogging Tips: Becoming a Blogger to Increase SEO

Blogging Tips: Becoming a Blogger to Increase SEO

This post was originally published in November 2012. In addition to helping you showcase your expertise, becoming a business blogger is a great way to drive traffic to your site and increase your SEO (search engine optimization). How can it help with SEO? Basically, the Internet is full of search engine spiders that are constantly […]

Effy Says… People Love To Be Online

Effy Says… People Love To Be Online

Even when your audience is engaged in another activity like watching TV or reading, a screen is never far away! Make sure you are there for them any time by scheduling your posts for different times of day. Including a call to action by asking for shares or retweets can help your audience spread the […]