by Erika Montgomery | May 31, 2021 | Marketing
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small...
by Erika Montgomery | May 29, 2021 | Marketing
If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought. ...
by Emilee Kyle | May 25, 2021 | Marketing
Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute...
by Heather Cooper | May 24, 2021 | Marketing
Before a piece of content marketing can be published on social media, a blog, a website or in a newsletter, it typically will go through several rounds of editing to ensure that it is free of errors. The editor is looking for spelling, punctuation and grammar errors,...
by Erika Montgomery | May 22, 2021 | Marketing
One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having...
by Erika Montgomery | May 19, 2021 | Marketing
Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. In this ...
