7 Business Uses for Social Media Marketing

7 Business Uses for Social Media Marketing

This article was originally published on April 14th, 2016. Social media marketing tactics provide a wonderful opportunity for your company to connect with customers, reach a new demographic and grow your client and fan base in a way that traditional brick and mortar stores and customer service hotlines can’t. Using social media as a vehicle […]

Effy Says…New Year, New Strategy!

Effy Says…New Year, New Strategy!

It’s easy to get distracted by all the festivities at the end of the year – take it from this party pooch! Sometimes it seems like a blur of seasonal snacks, cute sweaters and fun get-togethers. However, I always try to remember that it’s also the end of an important business quarter. Make it one […]

How to Update Your Blogging Strategy for 2020

How to Update Your Blogging Strategy for 2020

Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are used […]

Effy Says…Blogging Drives Sales!

Effy Says…Blogging Drives Sales!

I am a dog who loves to blog! Blogging is lots of fun and my Mom Boss tells me I’m a good writer. For businesses, keeping a blog is much more than a creative pursuit – it can make a big difference to their bottom line. When you create fresh, consistent content online, you make […]