One of the greatest things about blogging is that you can let your creativity run free. You can take about anything you want, with no rules and no boundaries to stifle your desire for creative expression. Unfortunately, after you’ve published several dozen blog posts, you start wondering if you have anything left to share. You […]
Being a blogger and creating your own blogging site is the easiest thing to do these days. What is more challenging is to sustain being a blogger for a long period and holding the interests of the viewers. Yes, it is true that you can create your own personal brand by writing and use it […]
Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand out from the crowd. Recent studies show that nearly 72 […]
Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business […]
In this day and age, social media holds a value that businesses simply cannot ignore. It doesn’t matter if you run a three-person graphic art business or a 500-strong financial services company. If you’re not using social media, you’re costing your business an untold amount of money in lost revenue from all the potential customers […]
Social media advertising is incredibly important in this day and age. How can you make sure you’re managing your ads effectively? Find out in this blog post I wrote for the Small Biz Lady at SucceedAsYourOwnBoss.com. Most small business owners know a social media presence is important for their marketing. However, for a strong social […]