This article was originally published on April 14th, 2016. Social media marketing tactics provide a wonderful opportunity for your company to connect with customers, reach a new demographic and grow your client and fan base in a way that traditional brick and mortar stores and customer service hotlines can’t. Using social media as a vehicle […]
It’s easy to get distracted by all the festivities at the end of the year – take it from this party pooch! Sometimes it seems like a blur of seasonal snacks, cute sweaters and fun get-togethers. However, I always try to remember that it’s also the end of an important business quarter. Make it one […]
A version of this post originally ran August 13, 2012. Though media advisories and press releases both help spread the word about your business to the media, they have slightly different purposes. A press release is sent either in the hopes a journalist will run a story about the company or mention an event or […]
Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are used […]
Each new year brings its own trends and hashtags, so I keep my eyes wide open this time of year. In my research, I sniffed out some major policy changes coming soon to social media platforms like Facebook and Instagram. Stay on top of these and more to retool your strategy for 2020. Also, don’t […]
I am a dog who loves to blog! Blogging is lots of fun and my Mom Boss tells me I’m a good writer. For businesses, keeping a blog is much more than a creative pursuit – it can make a big difference to their bottom line. When you create fresh, consistent content online, you make […]