This blog was originally published in Nov. 2016. Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your business uses social media to engage as well. […]
If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these measures are important, what some of the most valuable metrics are and how you can use these indicators to […]
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small businesses and entrepreneur success. In this article […]
With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. What Is Branding? Branding is how you distinguish yourself from competitors and improve the […]
Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage with customers. When it comes to […]
With 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of educated professionals not available on other social media platforms. LinkedIn is also rated the top social network for lead generation, producing 80 percent of B2B leads generated on […]