Multicultural Marketing And Its Significance For Your Brand

Multicultural Marketing And Its Significance For Your Brand

The U.S. consumer market is continually growing in diversity, and multicultural marketing is your gateway to building brand loyalty and sales among these groups. It’s a necessity for brands that are looking to establish real, genuine connections with consumers. Here are some ways multicultural marketing can help your brand remain relevant when trying to connect […]

13 Common Email Marketing Mistakes to Avoid

13 Common Email Marketing Mistakes to Avoid

Are you guilty of committing one of these common email marketing mistakes? Check out this blog post I wrote for MarketingProfs to find out which blunders you should avoid and how to fix them! Despite the growth of digital tactics, such as social media and blogging, email marketing continues to rank as an indispensable channel […]

SlideShare: Why Invest in Social Media?

SlideShare: Why Invest in Social Media?

Why is social media marketing so important for your business? As this SlideShare explains: It is cost-effective It provides authenticity It compliments advertising It fosters your creative voice And more! In addition to the above reasons, research backs up its value! Check out the SlideShare below for all the details. Why Invest in Social Media? […]

How to Set Realistic Content Marketing Expectations

How to Set Realistic Content Marketing Expectations

Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture of what results to expect. The truth is there is a sweet spot that is just right with content marketing expectations; having too high hopes can lead to disappointment and […]

The Importance of Interacting on Social Media

The Importance of Interacting on Social Media

This post was originally published in January 2016. Social media has become the customer service center for most businesses, large and small. Customers and patrons use the different sites as a way to find and gather information, ask generic questions and to compliment or complain about your business. Social Media Best Practices One of the […]