Content Marketing: Why It Works & How to Succeed
Customized content is a crucial part of a well thought out marketing strategy, and can work wonders for the success of your company’s marketing campaigns.
How to Avoid Image Copyright Infringement When Blogging
Research shows that blogging helps increase online visibility for businesses that invest in the strategy. But it’s not just about the words you type; you need to include compelling, captivating visuals in your blog articles. You may think, “No problem, I’ll just hop on Google and find some images I like.” This, however, is a […]
How To Create Stellar Updates For Each Social Media Platform
A version of this post originally ran in July 2018. The number of people on social media is astonishing. According to Statista, “In 2019, it is estimated that there are around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.” That is a lot of people. With that many individuals […]
Video: Avoid the “One and Done” Approach
Each social media platform is unique and requires individualized treatment. Simply writing one update to post across all platforms won’t do you any favors. CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain why you should make the effort to write a different post for each social media platform in this video. […]
Video: How to Repurpose Your Content
When it comes to creating content for your business, the key is to work smarter, not harder. In this video, CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain how to repurpose your old content. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our […]
Video: Search Engine Optimization Tip
You spend hours upon hours perfecting your blog posts. All that hard work deserves an audience! How do you make sure search engines are picking up your articles? CEO Erika Taylor Montgomery explains how to boost your blog posts to the top of the search results. Want to learn more about marketing, social media, blogging, […]