A version of this post was originally published in June 2017. Writing strategic pitches are an important part of your press strategy! But journalists and bloggers literally receive hundreds of media pitches, or story ideas, a day. How do you make sure yours doesn’t get lost among the masses? 5 Tips to Write Successful Media […]
A version of this post was originally published in June 2017. A successful content marketing or public relations strategy requires custom content creation, attention to detail and making the most of the tools at your fingertips. Are you curious which ones are worth your company’s time and resources? Here are the top 11 tools and […]
Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a public relations campaign, where do you start? Here Are 6 Critical Steps For […]
Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one […]
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight common public relations documents: Electronic Press Kits Sample Letters & Fact Sheets Editorial Calendars Media Game Plans Press Releases Media Advisories […]
A version of this post was originally published in May, 2017 Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify 4 reasons your […]