Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight common public relations documents: Electronic Press Kits Sample Letters & Fact Sheets Editorial Calendars Media Game Plans Press Releases Media Advisories […]
A version of this post was originally published in May, 2017 Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify 4 reasons your […]
This article was originally published in October 2014. Extra! Extra! Read All About It! An important part of writing a great press release is having a catchy headline. Headlines are vital because they draw your readers in and let them know what your press release or article is all about. Here are 4 key elements […]
What makes your press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t been seeing success, there may be some easy fixes! Make sure your public relations team isn’t guilty of committing one of these common media pitching mistakes. 10 […]
Press releases and media pitches – those are the same right? Wrong! As the video below explains, both are helpful tools that are used differently. Watch to learn how to use them correctly! Want to learn more about marketing, social media, blogging and public relations? Check out some of our other recent blog posts.
The marketing trend is impossible to ignore, even for someone like me who cut the cable cord five years ago and isn’t looking back. Businesses of all sizes are getting off the sidelines, embracing their corporate social responsibility (CSR) and becoming active participants in some of the biggest social issues of our lifetime. The most […]