by Erika Montgomery | Mar 27, 2023 | Digital Marketing, Public Relations
In today’s digital era, most businesses communicate digitally with their customers. To some, the importance of a press release may seem outdated or old-fashioned, as other social media channels have taken precedence. Why are press releases still an important facet of...
by Erika Montgomery | Nov 30, 2022 | Marketing, Public Relations
A successful content marketing or public relations strategy requires custom content creation, attention to detail and making the most of the tools at your fingertips. Are you curious which tools are worth your company’s time and resources? In this blog post we include...
by Phoebe | Nov 18, 2022 | Public Relations
Public relations is not designed to translate into thousands of immediate direct sales. Instead, the goal is to build brand awareness and name recognition, ultimately resulting in consumers feeling led to buy your product or service. PR is paws-itively a great idea!...
by Erika Montgomery | Nov 2, 2022 | Business Tips, Public Relations
To succeed in e-commerce, the trick is to make use of marketing strategies where businesses create ‘top of mind recall’ among consumers. The objective is to become the ‘go-to’ site for products in your category. This way, consumers don’t have to search for your...
by Erika Montgomery | Oct 19, 2022 | Business Tips, Public Relations
Are you skeptical of what you read in advertisements? If so, you’re not alone. Most consumers ignore ads or are wary of them. So much for the effectiveness of advertising! Many great products have failed to sell simply because there was no built-up excitement or...
by Erika Montgomery | Aug 17, 2022 | Media Coverage, Public Relations
A successful public relations campaign is a fantastic way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you may get misquoted...
