Beyoncé: Marketing and PR Lessons From the Beyhive

Beyoncé: Marketing and PR Lessons From the Beyhive

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one […]