How to Show Up On The First Page Of Google
75% of people never look past the first page of Google. Follow these steps to improve your SEO and have your business featured on the first page of Google.
Effy Says… Read Your Writing Out Loud!
From your earliest years in school, spell-checking has always been a crucial element in the writing process, and it holds true today!
Video: How to Establish Your Brand Identity
How often do you think about your brand identity? In this week’s video, CEO Erika Taylor Montgomery explains what goes into a brand identity and how to establish it early on.
Effy Says… Create Engaging Content!
Is your business using paid social media ads?? If so, great! Usually, paid ads run for multiple days – sometimes even several weeks. So after you plan your ads, have you thought about what comes next? Once new fans have seen your targeted ads, they’re likely interested in your brand or product and will visit […]
Effy Says… Include A Call-To-Action
When you’re creating content to share on your business’ social media channels, do you ever think about your viewers’ next step? At the end of your next post, try directing your fans to your website or blog to gain website traffic. By including a call-to-action, you are ultimately turning your simple social media post into […]
Effy Says… Stay In Tune With Your Social Media Audience!
An easy way to keep your audience engaged is to plan your social media content relevant to the season! Each season brings different topics, like weather and holidays, that you can use to better connect and relate with your viewers. Don’t forget, that as the days are short and your followers’ schedules are busy, adjust […]