Effy Says… Target Your Audience!

Effy Says… Target Your Audience!

Have you defined your target audience yet? More importantly, do you know what a target audience is and how it can benefit your brand?  A target audience is a particular group of people that a brand is aiming to reach. For example, if you are a medicare insurance specialist and are running a discount for […]

How To Curate Social Media Content Like A Professional

How To Curate Social Media Content Like A Professional

With increased competition and ever-changing algorithms that reward brands receiving high engagement, the ability to give your audience exciting and relevant social media content is more important than ever. However, coming up with original content to share on a consistent basis requires creativity, resources and a great deal of time. Even then, there’s no guarantee […]

Effy Says… Create Engaging Content!

Effy Says… Create Engaging Content!

Is your business using paid social media ads?? If so, great! Usually, paid ads run for multiple days – sometimes even several weeks. So after you plan your ads, have you thought about what comes next? Once new fans have seen your targeted ads, they’re likely interested in your brand or product and will visit […]