With the ever-changing dynamics of social media, Facebook still ranks as the top social media platform in the world. According to Hootsuite, 1.47 billion people worldwide log onto Facebook daily and over half check-in several times during the day. For a nonprofit, the reach of Facebook is a powerful tool to share its mission across […]
Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have established is essential to getting word about your business out […]
Instagram advertising presents different goals and requires an alternate approach when compared to other social media marketing methods. Because the platform’s users are highly engaged, Instagram is particularly conducive to connecting with target audiences, building brand loyalty and ultimately increasing conversion rates. In fact, 60 percent of users say they have discovered products on Instagram […]
When I communicate in real life, I use barks and body language to make my message clear. Online, I try to make sure my message is even clearer. In my graphics, I use fonts that are easy to read without squinting or putting on their reading glasses. By the way, what do you think of […]
Engagement with your audience doesn’t happen overnight, and it’s not a one-way street. You have to be, well, engaging. Think of social media like any other social gathering – if there’s one person who only ever talks about themselves, or is constantly interrupting other people, they quickly become ignored. But a real conversation can have a lasting impact, and keep people coming back for more.
A version of this post originally ran in June 2017. Social media marketing has become one of the most effective marketing tools ever. As you develop your marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. But before you start creating profiles for your company, you need to determine which platforms […]