by Erika Montgomery | May 11, 2022 | Media Coverage, Public Relations
Are you looking for exposure for you and your business? You may want to consider going after podcast or radio show interviews. These often-overlooked platforms can help you gain publicity and name recognition, in addition to getting your story out there to your target...
by Erika Montgomery | Apr 13, 2022 | Media Coverage, Public Relations
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Lee Baggesen-Jensen | Apr 6, 2022 | Media Coverage, Public Relations
What is PR and what does PR mean? Well, it stands for public relations, and if you’ve asked these questions, you might be new to the ball game. Perhaps you’re a small business owner looking to make a positive splash with local community members. Maybe you want to find...
by Erika Montgomery | Oct 20, 2021 | Media Coverage, Public Relations
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. One of my many duties, which I both looked forward to and dreaded at the same time, was sorting through literally thousands of media pitches...
by Erika Montgomery | Sep 29, 2021 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Nov 3, 2020 | Media Coverage
Are you trying to gain the attention of the media? Writing the perfect media pitch is a task that even the most experienced professionals struggle with. In this episode of Two Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important aspects of...
