by Erika Montgomery | Nov 3, 2020 | Media Coverage
Are you trying to gain the attention of the media? Writing the perfect media pitch is a task that even the most experienced professionals struggle with. In this episode of Two Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important aspects of...
by Erika Montgomery | Oct 21, 2020 | Media Coverage
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. One of my many duties, which I both looked forward to and dreaded at the same time, was sorting through literally thousands of press...
by Erika Montgomery | Sep 9, 2020 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations...
by Erika Montgomery | Jul 1, 2020 | Media Coverage
You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which the main focus is...
by Erika Montgomery | May 30, 2020 | Media Coverage
No matter how many press pitches you send out, reporters will always have the final say on running your content. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, provides three tips for successfully...
by Erika Montgomery | May 20, 2020 | Media Coverage
A great public relations campaign is a successful way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you...