by Erika Montgomery | Feb 27, 2020 | Media Coverage
Do you know the difference between a press release and a media advisory? In this week’s video, Erika Taylor Montgomery explains how, and when, to use a media advisory to share an upcoming company event. Special Offer: Sign up for a complimentary consultation...
by Erika Montgomery | Oct 4, 2019 | Business Tips, Digital Marketing, Marketing, Media Coverage, Public Relations
Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your...
by Erika Montgomery | Aug 30, 2019 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Jun 21, 2019 | Media Coverage, Public Relations
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight common public relations documents: Electronic Press Kits Sample...
by Erika Montgomery | Apr 3, 2019 | Media Coverage, Social Media
Three Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her new micro-podcast, Two Minute Marketing Tips. This week, learn the differences between a media pitch and a press release – and when you should use each one. Plus, Erika...
by Erika Montgomery | Mar 22, 2019 | Media Coverage, News, Public Relations
This article was originally published in October 2014. Extra! Extra! Read All About It! An important part of writing a great press release is having a catchy headline. Headlines are vital because they draw your readers in and let them know what your press release or...