Whether it’s Valentine’s Day or Halloween, a holiday is the perfect opportunity to share fun content that is relevant to your brand. Let your creativity flow and share exciting timely things. As you create your content strategy, plan to stay relevant by incorporating upcoming holidays into your content calendar. Think about how you can relate […]
Podcasts are insanely popular, but is your business taking advantage of them? Podcasts can your brand get more exposure and help you reach a new audience. In this week’s video, Erika Taylor Montgomery reviews how to pick the right podcast for your brand.
Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps to Follow Before Shooting Your Marketing […]
Is your business using paid social media ads?? If so, great! Usually, paid ads run for multiple days – sometimes even several weeks. So after you plan your ads, have you thought about what comes next? Once new fans have seen your targeted ads, they’re likely interested in your brand or product and will visit […]
When you’re creating content to share on your business’ social media channels, do you ever think about your viewers’ next step? At the end of your next post, try directing your fans to your website or blog to gain website traffic. By including a call-to-action, you are ultimately turning your simple social media post into […]
How do you make sure you’re consistently sharing new content that’s on message for your brand? It can be easy to get overwhelmed! In this week’s video, CEO Erika Taylor Montgomery explains the importance of using an editorial calendar to organize and plan your content.