Forty-two years and billions of dollars later, there’s no shortage of content marketing lessons that can be learned from the Star Wars franchise. And since I have nothing better to do than obsess over it until the final installment is released in three weeks, here’s what I’ve come up with.
If one of your marketing goals is to increase your website traffic, one of the best tactics you can invest in is strategic blogging for your business. Regularly updating your website with new content tells search engines like Google that your site is current – and worth visiting regularly to find new pages to index. […]
Do you use keywords in your digital marketing? If not, you need to be! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include keywords in all the content you create to improve your website’s search engine optimization (SEO) and performance.
Does your audience know what you want their next steps to be once they see your content? Make sure you tell them! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include a call to action in all of your content for effective digital marketing.
We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience is going out of style, and quickly.” Because there […]
I will never forget attending orientation at the college I was planning on enrolling in and realizing I didn’t really know what I wanted to specialize or major in. When I mentioned to my adviser that I really enjoy talking to people, advertising and creative problem solving, he immediately suggested I look into public relations. […]