The Importance of Interacting on Social Media

The Importance of Interacting on Social Media

This post was originally published in January 2016. Social media has become the customer service center for most businesses, large and small. Customers and patrons use the different sites as a way to find and gather information, ask generic questions and to compliment or complain about your business. Social Media Best Practices One of the […]

Infographic: The Unwritten Rules of Email Marketing

Infographic: The Unwritten Rules of Email Marketing

Email marketing has been established as a useful content marketing strategy. But when it comes to your brand’s emails, are you doing it right? This helpful infographic from PureB2B shares 15 unwritten rules you need to make sure you’re following. They include: Set campaign objectives Conduct A/B testing Improve the look and design Allow recipients […]