Effective email marketing is key to your digital marketing campaign’s success. In order for email marketing to be most effective, you need a captivating subject line. That’s why in this week’s video, CEO Erika Taylor Montgomery explains how to use your email’s subject line to increase its open rate.
Effective blogging can be time-consuming to say the least, but due to complicated SEO algorithms, your blog may still go unnoticed no matter how good the content is. That’s why on this week’s video, CEO Erika Taylor Montgomery explains the importance of using keywords effectively to boost your engagement.
These days, data usually refers to media sent or received on a mobile device. However, I want to talk about a different kind of data today: online statistics! Keep a close eye on your website and profile analytics as well as social media engagement to gauge how your audience is responding to your branding and […]
Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have established is essential to getting word about your business out […]
It can be easy to overlook little mistakes in web copy. Keep extra spaces from invading your text with careful editing. Watch for it like I watch for wildlife running through the backyard. I never miss a squirrel…or a detail! Stay tuned for more of Effy’s insight and follow her on Instagram, or connect with […]
It’s no secret the future of social media is video content, according to HubSpot, over 50% of people prefer to watch videos over other media content. Whether that be a live video or on-demand video, you need to know how to film video and where to upload it effectively. Before you go out there and […]