Effy Says… Curate Holiday Content!

Effy Says… Curate Holiday Content!

Whether it’s Valentine’s Day or Halloween, a holiday is the perfect opportunity to share fun content that is relevant to your brand. Let your creativity flow and share exciting timely things.  As you create your content strategy, plan to stay relevant by incorporating upcoming holidays into your content calendar. Think about how you can relate […]

Effy Says… Create Engaging Content!

Effy Says… Create Engaging Content!

Is your business using paid social media ads?? If so, great! Usually, paid ads run for multiple days – sometimes even several weeks. So after you plan your ads, have you thought about what comes next? Once new fans have seen your targeted ads, they’re likely interested in your brand or product and will visit […]

Effy Says… Include A Call-To-Action

Effy Says… Include A Call-To-Action

When you’re creating content to share on your business’ social media channels, do you ever think about your viewers’ next step? At the end of your next post, try directing your fans to your website or blog to gain website traffic.  By including a call-to-action, you are ultimately turning your simple social media post into […]