Effy Says … Goodbyes Are Never Easy

Effy Says … Goodbyes Are Never Easy

After years of dedicated service as our office greeter and Erika’s four-footed best friend, our beloved Effy passed away on March 26th at the age of 17.  While we are heartbroken to say our final goodbyes, her memory will live on with everyone who has had the opportunity to interact with her, near and far. […]

How to Update Your Blogging Strategy for 2020

How to Update Your Blogging Strategy for 2020

Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are used […]

Infographic: New Research on Content Marketing Strategies

Infographic: New Research on Content Marketing Strategies

Everyone talks about content marketing, but why?   In the infographic below are some numbers that will explain content marketing’s current impact. The numbers presented are the result of extensive research conducted by the Content Marketing Institute (CMI) on business-to-business (B2B) and business-to-consumer (B2C) marketers. This new data can help you get the ‘bigger picture’ […]

How to Write a Great Headline

How to Write a Great Headline

This article was originally published in October 2014. Extra! Extra! Read All About It! An important part of writing a great press release is having a catchy headline. Headlines are vital because they draw your readers in and let them know what your press release or article is all about.  Here are 4 key elements […]

3 Ways to Keep Your Online Content Compliant

3 Ways to Keep Your Online Content Compliant

This May, the world will be welcoming the new GDPR laws whether they like it or not. The GDPR will give EU residents far greater control over how their data is used. Although the law chiefly applies to local businesses situated within the EU, it will have implications with any business anywhere in the world […]

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