by Erika Montgomery | Feb 15, 2023 | Marketing, Social Media
This may be surprising, but I’ve found that there isn’t a huge difference between social media marketers and stand-up comedians. How is this possible? Well, it’s simple. The way people on the internet consume content mimics that of an audience. As an admirer of...
by Erika Montgomery | Feb 8, 2023 | Content Marketing, Social Media
In the world of social media marketing, the term “engagement” gets thrown around a lot — but does your brand truly know what it involves? Social media regularly ranks high on the list when it comes to the most important marketing tools, but too often we see business...
by Faith Bangsail | Jan 23, 2023 | Content Marketing, Digital Marketing, Marketing, SEO, Social Media, Video Marketing
Every business should know looking out for trends and following the market is a worthy pursuit. The trend for most audiences on social media? TikTok. As the leading platform for short-form video content, TikTok is extremely popular among younger generations. If...
by Erika Montgomery | Jan 11, 2023 | Content Marketing, Social Media
I’ve always enjoyed The Beatles. I was introduced to them when I was around 13 or 14, a time when I was overloaded with emotion. The Beatles had a cheerful sound I could play in the background that instantly refreshed my mood. It’s common knowledge that The Beatles...
by Trixie Cabilan | Jan 9, 2023 | Content Marketing, Social Media
Music has long been an integral part of many people’s lives, and even those who don’t consider themselves musical connoisseurs have likely stumbled across a song that made them feel a certain type of emotion. When I like a song, album or artist, the first...
by Erika Montgomery | Dec 21, 2022 | Digital Marketing, Social Media
According to Statista, over 4.26 billion people use social media worldwide, with that number projected to grow to almost six billion by 2027. That’s a lot of people who can potentially see your company’s social media updates — but how do you get them to listen? Before...
