Effy Says…Blogging Drives Sales!

Effy Says…Blogging Drives Sales!

I am a dog who loves to blog! Blogging is lots of fun and my Mom Boss tells me I’m a good writer. For businesses, keeping a blog is much more than a creative pursuit – it can make a big difference to their bottom line. When you create fresh, consistent content online, you make […]

How to be Successful on Social Media

How to be Successful on Social Media

This blog was originally published in Nov. 2016. Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your business uses social media to engage as well. […]

Effy Says…Stay Inclusive During the Holidays!

Effy Says…Stay Inclusive During the Holidays!

Although I enjoy putting out treats for Santa Paws each year, many people and their pets celebrate the season differently. By featuring natural elements of the holiday season or symbols from a variety of cultures, you can keep your content relevant for a diverse audience. If you keep it colorful and festive, and sprinkle in […]

Valuable Marketing Metrics For Social Media Success

Valuable Marketing Metrics For Social Media Success

If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these measures are important, what some of the most valuable metrics are and how you can use these indicators to […]

Effy Says…Throw in a Call-to-Action!

Effy Says…Throw in a Call-to-Action!

As a well-trained pooch, I understand calls-to-action. Commands like “sit” and “stay” give me direction and earn me my favorite treats. After letting your audience know the benefits of using your services, show them how to cash in on that value by following or subscribing! This shows them you’re serious about delivering on your promises, […]

Effy Says…Define Your Style!

Effy Says…Define Your Style!

As a fashionable dog of Instagram, I take great care to wear my best sweaters and match my graphics to my outfits in the content I post. Choosing colors and fonts to use consistently on graphics elements is just one part of defining your style! I also match imagery to my message. Get creative when […]