If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics that are either directly or remotely relevant to your page or domain. This is done […]
When done well, social media is a powerful and cost-effective marketing strategy that helps businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made – there is a lot of trial and error when finding what engages with your audience the most. However, using this tactic the […]
No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of starting a business you probably have a tight budget and a small […]
The Instagram Stories feature is gaining popularity both for consumers and businesses alike. With 300 million daily users of Stories, it is no wonder that brands are trying to stand out in this market and produce some cool content. Some companies have already found their niche in the world of Instagram Stories and thanks […]
Why is it so important for your brand to invest in social media? Senior Director of Publicity Emily Sidley explains why an active social media presence is crucial to your marketing strategy in this video. Want to learn more about marketing, social media, blogging and public relations? Check out some of our other recent blog […]
Do you include visuals in your business’ content marketing efforts? It’s incredibly important! Check out this blog post I wrote for Visual Contenting to find out why, as well as to learn some helpful ways to create your own branded visuals! Content marketing is no longer just about powerful writing. Creating compelling blog posts, social […]