by Erika Montgomery | Oct 6, 2021 | Social Media
Nowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading marketing strategies that businesses employ. If you don’t have a social media marketing strategy in place yet, it’s time to start....
by Erika Montgomery | Oct 4, 2021 | Marketing, Public Relations
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight most common public relations documents: Electronic press kits...
by Erika Montgomery | Sep 29, 2021 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Sep 28, 2021 | Marketing
The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As...
by Erika Montgomery | Sep 22, 2021 | Digital Marketing, Marketing
One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase...
