When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such as Facebook, LinkedIn, Twitter and Instagram. Yet the numbers tell us it is […]
Managing email marketing can feel like a daunting task for any business. How often do you send emails? What promotions do you include? What content are your consumers interested in? After all the hard work to make these decisions, months or even years later, your company could be faced with the unfortunate signs of email […]
Do you know how to build a credible blog that will foster trust with your readership? Three Girls CEO Erika Montgomery explains 5 ways to make sure your blog is communicating a message of professionalism. Want to learn more about marketing, social media, blogging and public relations? Check out some of our other recent blog […]
This article was originally posted in December, 2013. As the New Year approaches, I hope that you are actively thinking about your content marketing strategy. More than ever, brand awareness and an active presence online are what makes a business stand out and get the attention of prospects and industry connoisseurs. With that presence comes […]
The U.S. consumer market is continually growing in diversity, and multicultural marketing is your gateway to building brand loyalty and sales among these groups. It’s a necessity for brands that are looking to establish real, genuine connections with consumers. Here are some ways multicultural marketing can help your brand remain relevant when trying to connect […]
Are you guilty of committing one of these common email marketing mistakes? Check out this blog post I wrote for MarketingProfs to find out which blunders you should avoid and how to fix them! Despite the growth of digital tactics, such as social media and blogging, email marketing continues to rank as an indispensable channel […]