Building brand awareness is one of the biggest challenges for businesses of all sizes. Without the means and channels that franchise businesses have at their disposal, many businesses can’t afford to spend thousands on huge marketing campaigns that might not pay off. However, there are still options for your business.

Email marketing can be one of the best ways to build brand awareness easily and inexpensively. Keep reading for tips on how to boost your brand’s visibility through email marketing. 

Make Sure Your Audience Comes First

Email Marketing and Strategy

Make sure your audience comes first when email marketing.

Many e-newsletters come off as self-serving and are nothing but glorified ads. Users are already bombarded left and right with advertising messages, the last place they want to see them is in their inbox. 

The best way to build a solid audience is by offering value first and foremost. Your messages should be primarily informational and involve no selling whatsoever. The first message should ideally be a free resource, such as a guide, course or other resource.

A newsletter is also a great place to include exclusive discounts. Your subscribers will then want to save your list and look for other discounts in the future. Once you’ve established what you can offer, you’ll be able to use your list to promote your brand or advertise product launches once you’ve provided enough value.

Compartmentalize Your Email Marketing List

Email Marketing

Compartmentalize your marketing list.

Another mistake many email marketers make is sending one-size-fits-all messages to their subscribers. If you want to successfully build your brand and retain your audience, you must ensure your list is well compartmentalized based on factors like where the subscribers came from and what your prior interactions were with them.

For instance, if someone subscribed after they made a purchase, sending a message on the product they bought would appear unprofessional. A follow-up email asking for their opinion would be better. You should work first on establishing trust and keep selling to a minimum. If the subscriber came from your social media page, you could showcase social media specific promotions or direct them to raffles or contests you might be holding.

Remember To Remain Consistent

Consistency is essential with any email marketing campaign. The frequency of your emails, as well as their format, should be consistent if you want to build your brand image and a relationship with your audience. In some industries, converting a client could take years, and consistency is key if you want to keep your brand at the forefront of your audience’s mind.

Email marketing is one of the most cost-effective ways to build brand awareness. When used correctly, it allows you to reach your customers directly and build a long-lasting relationship, so long as you focus on providing genuine value.

Contact Us!

If you have questions about marketing or social media, contact Three Girls Media for a complimentary consultation. We have a full staff of seasoned marketing professionals who are eager to help you reach your marketing goals.

Special Offer:

Sign up for a complimentary consultation during January and receive an Email Marketing Guide valued at $475!  We offer a 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs – no strings attached. Call 360-955-1410 or contact us today to arrange your consultation!

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