Businesses have found that blogging is a great tool to get a company noticed. It gives companies the opportunity to share their beliefs, products and even show their partnerships with other companies. It’s also a way interact with consumers. It’s no surprise that the latest craze in the blogging world is to blog showcasing photos, or to photo blog.
Let’s face it, we are all attracted to pictures and some of us are more likely to check out a blog if pictures are involved. Creating a photo blog can give your business the chance to show customers your creativity and uniqueness. If your business is a visual one, such as clothing, then you should definitely think about creating a photo blog.
So, what is a photo blog? The vague answer is a combination of pictures and text in a blog-like set up. In reality, a photo blog is whatever you choose to make it, from a simple one-picture display to entries with lots of details that help educate people on taking similar shots. In short, photo blogs are blogs that use pictures instead of words. When starting a photo blog, there are a few things to consider:
Choose a Good Design
Many bloggers ignore the importance of good design and theme. A theme especially made for a photo-related blog is quite helpful at highlighting all your pictures. There are many options out there such as WordPress, Tumblr, Posterous and Squarespace.
Know Your Goal
After you’ve chosen a platform, you’ll need to decide what you want to get out of your photo blog. Are you trying to make a name for yourself or get your business noticed? Once you know what you want from your blog, you’ll be able to decide on themes for your pictures as well as know the audience you want to target.
Stick to Photos
If your goal is to have a photo blog, then stick to photos. Don’t start adding videos and don’t start adding posts without photos. Your audience is dedicated to you as a photo blog so don’t confuse your audience with random media.
SEO & Increase Your Brand Awareness
Just like a blog, photo blogs can help your search engine optimizations. If you keep your content fresh, potential clients and followers will be able to find you faster. Photo blogs are also like newsletters and mailers of the past – they help raise awareness for your brand. Your photo blog can help be an extension of your brand by posting great work and telling your readers how you produced it. Give them something for coming and help turn them into future clients. Make sure you tag your posts with keywords that have to do with the photo and your business, too.
Once your photo blog is up and running, make sure you share it with your friends and family. Spread the word and harness the power of social media to attract more viewers to your site. Following these tips will help get your business noticed.
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today.
Photo Credit: nicoleyeary