What is marketing? Here’s a great example. In 1979, before Masaru Ibuka and Akio Morita’s Sony Walkman™ burst on the scene, people were not strolling about gravely pondering, “Wow, what I’m really missing right now is portable, high-fidelity personal sound!” These foresighted inventors created a new—now universal—“need.”
Today, practically everyone has personal portable sound. “Marketing” occurred, and occurs constantly all around the globe. Entrepreneurs identify or invent a consumer need, then hire marketers to develop the best way to engage consumers so they are encouraged to buy a product or service.
Marketing then, is the process of persuading consumers a) that they have a need, b) that your product or service fulfills their need, c) that your product is superior to the competition; and, in essence, d) why they should buy your product. A strategy generally is designed around a consumer’s real or perceived lack, need or “pain.” The message must address and solve that problem in the consumer’s mind. That is why it is important to hire a partner who can keep an unbiased view and understand how to target the process from the consumers’ point of view.
When Three Girls Media designs a client’s marketing plan, key factors are identifying which consumers need to hear the message, and executing many aspects of the plan to convey that message persuasively. We are experts at all familiar aspects: advertising, commercials, pricing, packaging, and today, social media. Our marketing goes further, however, including press releases and public relations, maintaining customer goodwill (customer service and after-sale care, for example.) All of these aspects dovetail into a beautifully targeted and executed message.
A great marketing company will design a strategy aligning your business’s image, core principles, ethical standards and societal objectives. But all the great marketing in the world is worth nothing if you are off the customer mark: for example, marketing Kobe beef to vegans. You need partners who will develop the right strategy and message for the right consumers.
Whether you are designing a fairly inexpensive social media campaign, or a comprehensive commercial advertising blitz on many media platforms, a thoughtful, an experienced agency like Three Girls Media can create the perfect campaign designed for the right consumer to find you.
Photo Credit: Chris Heiler