Social media is becoming a necessary marketing tool for many small businesses. Instagram is an incredibly popular form of social media because users can share images of their lives. In a previous blog post, we discussed what Instagram is, whether or not it’s appropriate for your business and how your business can use it. In this blog post, we’ll delve deeper into the ins and outs of Instagram to show how you can use it for your business.
- Show Your Products and How They’re Made – Everyone loves to browse products, so let your followers do some mobile window shopping. Use Instagram to show off your business’ products or share a photo of a lesser-known product. You can also use Instagram to engage your customers. Zoom in on the details of a product and see if your customers can guess what it is; or, go behind the scenes to show consumers how the product is made.
- Give a Sneak Peek – Everyone loves feeling like they’re the first to know exciting news. The Social Media Examiner says, “Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is.” Keeping your customers in the loop makes them feel like they are a part of your business.
- Show Your Customers a Day-in-the-Life – People who follow their favorite brands on social media have probably asked at one time or another, “I wonder what it’d be like to work there?” Use Instagram to show them. If your travel a lot for your business, use that as an opportunity to take your Instagram followers with you wherever you’re going.
- Share Anything and Everything Cute – There’s no denying the appeal of photos of anything cute in social media. If your office is pet-friendly, share photos of your furry co-workers. If you work in a kid’s clothing store, share a photo of your friend’s child in the adorable new outfit she just tried on. Cute photos can be counted on to get likes and comments from followers.
Managing your business’ social media can be tough, but these guidelines for posting to Instagram can make it much easier to get feedback from your customers. Your social media campaigns can be an integral part of your business’ success. Three Girls Media can help you manage your social media, so if you need a hand contact us today!
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