Social media is changing faster than ever, with new social media management tools and new trends on how to reach your targeted customers continually emerging. Because things are constantly changing, it’s important to keep ahead of the competition and know what might be the next big thing in digital marketing. Here are five surprising social media statistics that may make you rethink your approach to social media management this year.

1. Seniors, Not Young Adults, Are Dominating Social Media

Did you know the fastest growing demographic on Twitter is the 55 to 64 year age bracket? That’s right! According to Global Web Index, this demographic has grown 79%. This impressive number goes against the idea that social media is just for teenagers or young adults. It points to the importance of having a solid social media strategy and digital marketing campaign to target Baby Boomers.

Other impressive numbers include Facebook and Google+, with the 45 to 54-year-old age bracket being the fastest growing demographic on both platforms. This year you should rethink your social media management strategy to keep older users in mind, particularly on Twitter, Facebook and Google+. If the content you post is only focusing on younger users, you could be missing an important demographic in your social media strategy.

2. Mobile Only Isn’t Just a Trend

There are more users accessing Facebook from mobile devices than you thought. “Mobile Only” is here to stay with 189 million Facebook users accessing the platform only on their mobile apps. This means Facebook has millions of users who don’t access the site from their laptop or desktop. Mobile use also generates 30% of Facebook’s ad revenue and that number is a 7% increase from the end of 2012. With this information, you should definitely check how your digital marketing content comes across on mobile formats. Take into account smaller screens and make sure people can share your content straight from their mobile devices.

3. Globalization is Real

Did you know the number of Facebook users is nearly three times the population of the U.S.? Today, the Internet is easily accessible in most parts of the world, making the global market easy for social media marketers to tap into. So remember, though you may be focused on targeting your content to local markets, it is being seen globally, giving you more reason to stay on top of your digital marketing and growing your social media strategy.

4. YouTube Maybe Better than Cable

If you want to reach 18 to 34-year-olds in the U.S., you may want to forget advertising on cable and focus on digital marketing like YouTube. The number of people who watch TV has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that televised content is on the decline, while online video consumption is on the rise.

If your social media management strategy doesn’t include video, now is the time to rethink that digital marketing strategy and include it. Remember, videos don’t have to be long or full of fancy production; they can be short and done from your mobile phone. Just make sure you have good content and that it has a beginning, middle and end.

5. Blog, Blog, Blog

Finally, we’ve all heard the best way to get your content out there is to blog. 62% of marketers say they blog or planned to blog in 2013. However, many companies aren’t taking blogging seriously with only 9% of them hiring bloggers full-time; yet the demand for high-quality content is constantly growing.

If you don’t have or can’t afford a full-time blogger for your business, be aware that having a solid content strategy includes consistently posting on your blog. This means a lot more work for your digital marketing team to keep up with. So if you’re considering blogging, but are not sure where to start, give Three Girls Media a call!

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