Has the holiday season caught you by surprise? If you’re like many small businesses, the day-to-day tasks of running your company have kept you too busy to notice the dates on the calendar. Luckily, there is still time to implement a holiday marketing strategy that will boost your revenue.

  • Cater to Last-Minute Shoppers – There are plenty of people that like to wait until the last minute to buy gifts. Entice these customers by offering incentives such as discounts or, better yet, free expedited shipping. Not only will this attract a flock of late shoppers, it might also interest other customers to pick up one or two more gifts.
  • Give Back to Your Community – ‘Tis the season for giving so consider donating a portion of your sales to your favorite charity. Not only will you be doing a good deed, it will also make your customers feel good about their purchases.
  • Get Personal – People want to connect with brands they know and trust. Share some company holiday moments and, if you want, share some of your and your employees’ favorite holiday memories.
  • Use Social Ads – There’s no better time to spend some money on social advertising than the holidays. The best part is you don’t need to spend a lot to see a good ROI. For best results, make sure your promoted updates have a clear call-to-action.

While these tactics can help you out this holiday season, the best advice is to plan in advance and start your campaign early. Not only will you bring in even more customers, you also won’t be as stressed. The infographic below can provide you with some great ideas you can implement for future holiday marketing plans. The most important thing to remember during this and future holiday seasons is to be authentic and express gratitude to your customers, friends and family.


This guest blog post was provided by Ivan Serrano.

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