The holiday season is upon us, and it’s a great time to travel and relax. Earlier, we shared 3 PR lessons we can learn from airports. Here are 3 more ways airports can help influence your next marketing plan.
Photo Courtesy of: Jesse Estes
3 More PR Lessons from Airports
- Stay Up To Date
Recently, many major airports have been renovating their buildings to prepare for larger crowds of travelers. These new renovations often feature hip restaurants and specialty shopping areas. By listening to what your audience is interested in and accommodating their needs, you will create a loyal group of followers and even happier customers. In your social media campaigns, it’s important to keep up-to-date on current trends in order to create content your audience is currently searching for, and has shown an interest in.
- Expect the Unexpected
Since airports are such crowded and hectic locations, remember to expect the unexpected when you begin your trip. By preparing yourself for anything that could go wrong, and knowing how you will react, you’ll save yourself a headache once you reach the terminal. Likewise, in your public relations campaign, be sure to have a crisis communications plan just in case your message isn’t received as planned.
- Be Early
Showing up early for your scheduled flight is the best way to make sure your travel plans go off without a hitch. Arriving early means you’ll be less rushed when going through ticketing, checking your luggage and security checkpoints. If you’re early with your marketing efforts, you’ll also be more likely to succeed. Be aware of lead times for various media outlets and send pitches to reporters well in advance of their deadline to really stand out.
If you’re planning on being away for the holidays, you should also consider scheduling your content to post automatically while you’re gone. This will help keep your SEO consistent and your posts on time.
We hope your holiday vacation is relaxing and restorative! Happy Holidays from Three Girls Media!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!