The New Year is here and hopefully you’ve been able to keep your resolutions so far. There are lots of things we can resolve to do differently in 2015 in the world of public relations, and many things we can do to raise brand awareness. Here are 3 PR lessons learned from making New Year’s resolutions.
3 PR Lessons from New Year’s Resolutions
- Be Realistic
Although you may want to get your business featured in large publications immediately, it’s important to remember to stay realistic. Aiming too high can lead to disappointment, and moving too fast may sabotage your image if done improperly. Set some realistic and measurable goals for yourself that you’ll be able to accomplish.
- Keep on Schedule
New Year’s resolutions are hard to keep without sticking to a schedule. It’s also important in public relations to be consistent. Posting content on a predictable schedule raises your brand awareness and the likelihood a search engine will pick up your content. If you can’t be around to post your content manually, use websites like SproutSocial or Hootsuite to schedule your posts. Even Facebook now allows business users to schedule posts for future times.
- Be Honest
It’s important to be honest with yourself and others when coming up with your New Year’s resolutions. Are you committing to having coffee every day with your best friend before work? Is this something you, and they, are able to commit to on a regular basis? Honesty is also a good PR lesson because it’s important to be truthful with your audience. Don’t lie to your customers and don’t post content that may not align with your brand.
There are many PR lessons we can learn from New Year’s resolutions. What do you resolve to do differently for your public relations in 2015?
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