Managing social media accounts has never been easier thanks to online tools like Hootsuite and SproutSocial. These programs help you view and control social media accounts, post consistently and interact with your fans.

How do you manage your social media?

How do you manage your social media?

4 Tools for Social Media Management

  1. Scheduling

In terms of navigating the site and access to features even the original social networks don’t provide, both Hootsuite and SproutSocial provide a value. The option to schedule messages in advance is one the most important benefits to busy business owners. It’s important for messages to be consistent for Search Engine Optimization (SEO) and both programs save time. Options like adding images, links and videos make both worth your while.

  1. Amount of Profiles

Hootsuite and SproutSocial both allow you to connect and manage multiple profiles, making them excellent social media management choices for your business. The difference is cost. SproutSocial allows you to connect ten profiles at their base price. If cost is your main concern, Hootsuite allows you to connect several profiles for free.

  1. Analytics

An important piece of social media management is analyzing how content is performing. SproutSocial wins this one, offering detailed reports on user demographics and content performance. Hootsuite’s reports are less simple to generate and many come with a fee.

  1. Layout and Ease of Use

The more visually-appealing choice, SproutSocial wins in layout design. The program appears easier to use rather than a hub of information like Hootsuite offers. If visuals don’t matter to you, both options simply lay out multiple social profiles and function similarly. Adding links to social updates is a bit easier with SproutSocial since it shortens links right in the message, but both programs shorten URLs.

SproutSocial and Hootsuite are both great tools for managing your company’s social media presence. They have similar features like ease of use, scheduling, layout and analytics. For more tips on managing your brand’s online presence through social media, read our blog today.


Photo: Jason Howie

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