Social media marketing can be extremely helpful to build your brand’s following and increase awareness of your company. Posting on social media regularly is important for online exposure, but there are other ways to insert creativity into your campaigns. These 3 brands have mastered the art of online content marketing and using these efforts to turn fans into customers.
3 Examples of Great Social Media Marketing by Brands
- Dollar Shave Club
Dollar Shave Club provides a subscription-based service that delivers razors each month. It has been around for a few years but only recently skyrocketed to the top of the industry. With an edgy and sarcastic viral video titled, “Our Blades are F***ing Great,” Dollar Shave Club made an online sensation out of their CEO and caught customers’ attention with their quick wit. The lesson? Make it personal and craft your message to stand out.
Remember last year when you looked for a bottle of Coke with your name on it? The social media marketing campaign associated with this product promotion was one of the most successful. After printing bottles with common first names, Coca-Cola let fans on social media post photos of themselves with their namesake bottle. The campaign brought tons of excitement, user engagement and social media traffic.
While Internet providers don’t usually receive the most positive media attention, Comcast’s social media marketing campaign included a unique element. In response to user complaints and technical issues, they created @ComcastCares, a social media platform for users to voice concerns on social media. Comcast also hired full-time staff to monitor the account which made them more accessible to customers.
Dollar Shave Club, Coca-Cola and Comcast all used social media in a new way to drive traffic and build their brand’s online presence. For advice on how to make your brand shine through social media marketing, contact your team at Three Girls Media today for a free consultation!
Photo Credit: Automotive Social
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