From writing compelling website copy to speaking persuasively with potential clients one-on-one, the techniques, words and phrases you use make a difference. This infographic shares fascinating statistics and helpful advice like:
- Explain your reasoning: A Harvard study found that adding “because” to a statement increased agreement by 34%
- Use social proof: Customers are 12x more likely to trust reviews over product descriptions and 63% more likely to make a purchase from a website with reviews
- Don’t overwhelm: One study found a 1100% increase in conversions when customers were shown six options instead of 24.
Keep scrolling for more intriguing insight about video marketing!
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